Showing results by publisher "Prospero Media" in Business & Careers

Thought Leadership is one of the most valuable marketing tools available to today's entrepreneur. Not only is it highly affordable (largely free), it is also available to anyone with an opinion - and who doesn't have one of them? Becoming THE Expert explains how business owners, entrepreneurs, marketers, and sales professionals can better position themselves as experts in their own particular industry and help to build brand awareness, generate leads, and ultimately drive sales through the sharing of their detailed knowledge and insight.

The Start-Up Kit contains everything you need to start and run your own business! This book is a friendly guide covering all aspects of starting up - from developing a business idea and setting up a company to marketing your new business, getting that first sale and making the most of the latest tech developments. Full of great advice from start-up expert Emma Jones, it's packed with case studies of people who've successfully started their own businesses.

Comprehensive, hard-won, no-nonsense advice. 100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides, it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience. The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail.