Sonuçlar gösteriliyor "Titanic" için İş ve Kariyer kategorisinde

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences.

During our study of the Titanic catastrophe it became clear to us that the leadership lessons from the Titanic clearly apply to businesses today as much as they did to the ships at this iconic event more than 100 years ago. This book will draw parallels between the Titanic catastrophe and today's contemporary business world. As our reader will hopefully see, there are many lessons to be learned by today's business practitioners.