Showing results for "Robot" in Business Development & Entrepreneurship

A true story of innovation that “reads like a movie” (Seth Godin), centered on a scrappy team of engineers—far from the Silicon Valley limelight—and their quest to revolutionize the traditional trade of masonry by building a robot that can lay bricks. Humans have landed men on the moon...

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.