Showing titles in Computers & Technology

From the Sunday Times top ten best-selling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame. "It's about the terror, isn't it?" "The terror of what?" I said. "The terror of being found out." For the past three years, Jon Ronson has travelled the world, meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made jokes on social media that came out badly or made mistakes at work.

Sunday Times best-selling author of A Short History of Nearly Everything, Bill Bryson, teams up with The Science Museum to celebrate the ideas and inventions of the incurably curious. Across this five-episode series, Bill Bryson, with the help of The Science Museum's curators, takes us object-by-object through some of the museum's lesser known inventions and discoveries - and the human stories behind them.

From finding a spouse to finding a parking spot, from organizing one's inbox to understanding the workings of human memory, Algorithms to Live By transforms the wisdom of computer science into strategies for human living.

Will AI lead to the transformation of society as we know it, or bring about its destruction? Join technology journalist, Geoff White (The Dark Web), on a journey to discover how AI is already disrupting our lives. From warfare to the world of work, and finance to fine art, we experience AI every day - often without realising. Its effects will only increase in the coming years.

In this timely and enlightening audiobook, Cal Newport introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can have fun with friends and family and eat out at restaurants without the obsessive urge to document the experience...Now, Newport gives us a name for this quiet movement and makes a case for its urgency in our tech-saturated world.   

The Age of Surveillance Capitalism is neither a hand-wringing narrative of danger and decline nor a digital fairy tale. Rather, it offers a deeply reasoned and evocative examination of the contests over the next chapter of capitalism that will decide the meaning of information civilization in the 21st century. The stark issue at hand is whether we will be the masters of information and machines or its slaves.  

Welcome to the age of the algorithm, the story of a not-too-distant future where machines rule supreme, making important decisions - in health care, transport, finance, security, what we watch, where we go, even whom we send to prison. So how much should we rely on them? What kind of future do we want? Hannah Fry takes us on a tour of the good, the bad and the downright ugly of the algorithms that surround us. In Hello World she lifts the lid on their inner workings, demonstrates their power, exposes their limitations and examines whether they really are an improvement on the humans they are replacing.

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

Penguin Audio presents Life 3.0 by Max Tegmark, read by Rob Shapiro. We stand at the beginning of a new era. What was once science fiction is fast becoming reality, as AI transforms war, crime, justice, jobs and society - and even our very sense of what it means to be human. More than any other technology, AI has the potential to revolutionise our collective future - and there's nobody better situated to explore that future than Max Tegmark, an MIT professor and cofounder of the Future of Life Institute, whose work has helped mainstream research on how to keep AI beneficial.

Superintelligence asks the questions: What happens when machines surpass humans in general intelligence? Will artificial agents save or destroy us? Nick Bostrom lays the foundation for understanding the future of humanity and intelligent life. The human brain has some capabilities that the brains of other animals lack. It is to these distinctive capabilities that our species owes its dominant position. If machine brains surpassed human brains in general intelligence, then this new superintelligence could become extremely powerful - possibly beyond our control.

As the so-called AWS, Amazon Web Services, has been the front runner in cloud computing products and services, and for this reason there is a great demand in this field. The exam may seem complicated for most people, but with this guide, you will no longer have a reason to worry. You'll find the benefits of AWS Cloud and the services that make up the platform, alongside six chapters on experience in designing large-scale distribution systems, an overview of global AWS infrastructure and network technologies, and much more. 

Dave Thomas and Andy Hunt wrote the first edition of this influential book in 1999 to help their clients create better software and rediscover the joy of coding. These lessons have helped a generation of programmers examine the very essence of software development. Now, 20 years later, this new edition re-examines what it means to be a modern programmer. Topics range from personal responsibility and career development to architectural techniques for keeping your code flexible and easy to adapt and reuse.

In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs - a real-life Tony Stark - and a fascinating exploration of the renewal of American invention and its new makers.

From Wired senior writer Andy Greenberg comes the true story of the most devastating cyberattack in history and the desperate hunt to identify and track the elite Russian agents behind it. In 2014, the world witnessed the start of a mysterious series of cyberattacks. Targeting American utility companies, NATO, and electric grids in Eastern Europe, the strikes grew ever more brazen.

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilised politics and disordered knowledge - decades before Facebook, Google, Amazon and Cambridge Analytica. Silicon Valley likes to imagine it has no past, but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. 

Bill Gates, founder of Microsoft, shares what he has learnt in over a decade of studying climate change and investing in innovations to address climate problems. He explains how the world can work to build the tools it needs to get to net-zero greenhouse gas emissions - investing in research, inventing new technologies and deploying them quickly at a large scale. Gates is optimistic that the world can prevent the worst impacts of the climate crisis.  

Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the 21st century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike. Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. 

 In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. 

Gone are the days when marketers needed to spend a ton of money just to push their products to target consumers. With just a few targeted keywords and beautiful marketing copy, social media can become a great source of income for anyone! From influencers to household brand names, social media is where the sweet spot is at. So, how do you make the most out of it? The first step is to grab Social Media Marketing Algorithms by social media expert Mark Dallas.