Showing titles in Content Creation & Social Media

Four-time New York Times best-selling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In this lively, practical, and inspiring audiobook, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each.

The remarkable inside story of how Instagram became the hottest website on Earth. With astonishing access to all the key players, she recounts the fateful meeting of the Instagram founders in 2010. She explores the company’s unlikely acquisition by Facebook and the internal clashes over whether it could retain its autonomy. And she reveals how when Facebook entered a tailspin brought about by data misuse and fake news, it was Instagram that came to the rescue. But this is not just a Silicon Valley story. No Filter reveals how Instagram has transformed global society.

The way brands communicate with their existing and target audience has undoubtedly transformed. One of the main reasons for this transformation is the increase in the popularity of social networking platforms. These days, an increasing number of brands are using visual media for communicating their brand’s message. Social media has certainly revolutionized our lives. 

In YouTube Secrets, online video experts Sean Cannell and Benji Travis draw on a decade of experience as well as interviews with more than 100 top creators to give you a step-by-step YouTube success playbook.

 In Ten Arguments For Deleting Your Social Media Accounts Right Now, Jaron Lanier draws on his insider's expertise to explain precisely how social media works - by deploying constant surveillance and subconscious manipulation of its users - and why its cruel and dangerous effects are at the heart of its current business model and design. As well as offering 10 simple arguments for liberating yourself from its addictive hold, his witty and urgent manifesto outlines a vision for an alternative that provides all the benefits of social media without the harm. 

You’ve seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me. I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs - as much as any one person can.

If you want to make social media marketing part of your regular marketing strategy, then it's important you get it right. When you use social media marketing to your advantage, you will not only manage to increase the visibility of your business by almost 13 percent on average, but you will establish a personal brand. This audiobook will guide you through the various stages of social media marketing and the required steps you need to take on different platforms to increase your presence and let people know about your business and your brand.

Like it or not, your every move is being watched and analyzed. Consumers' identities are being stolen, and a person's every step is being tracked and stored. What once might have been dismissed as paranoia is now a hard truth, and privacy is a luxury few can afford or understand. In this explosive yet practical book, Kevin Mitnick illustrates what is happening without your knowledge - and he teaches you "the art of invisibility".

All the most experienced analysts in the sector confirm that the great opportunities to earn money in the business marketing sector continue to grow. They also confirm that this kind of business is generating hundreds of millions of profits and that its growth will continue both in the present and in the immediate future. This continued growth indicates that they are the safest businesses and with little initial capital to bet on now. 

With over 800 million users and growing, TikTok is quickly becoming the most popular social media platform, leading influencers, brands and average joe’s to wonder “How can I use TikTok to grow my following?” If you haven’t used TikTok before, it may seem a bit frightening, or maybe even a bit weird and irrelevant. You find yourself thinking.... What even is this whole TikTok thing? Where do I start? I only see kids on the platform, will this work for my company? I can’t dance, how can I ever become an influencer? 

The End of Marketing revolutionizes the way brands, agencies, and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this audiobook will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators, and find out how to build smarter paid-strategies.

Today's managers are faced with an increasing use of the Web and social platforms by their staff, their customers and their competitors, but most aren't sure quite what to do about it or how it all relates to them. Organizations Don't Tweet, People Do provides managers in all sorts of organizations, from governments to multinationals, with practical advice, insight and inspiration on how the Web and social tools can help them to do their jobs better.

Learn how to use social media to make your first big money...Do you know what the best social media platforms to scale up any business are? Would you like to know exactly how to use each platform to build a super-successful online business? Even if you have never had any previous experience with online business and social media marketing, this audiobook bundle will teach everything from a ground-up. The knowledge in this audiobook bundle will completely set you up for your future business success, but keep in mind that nothing happens automatically - you have to put in the work.

Gone are the days when marketers needed to spend a ton of money just to push their products to target consumers. With just a few targeted keywords and beautiful marketing copy, social media can become a great source of income for anyone! From influencers to household brand names, social media is where the sweet spot is at. So, how do you make the most out of it? The first step is to grab Social Media Marketing Algorithms by social media expert Mark Dallas.

With the help of this guide, you will learn how to develop and maintain a successful social media strategy, adopt the latest tactics to reach your customers, and use data to personalize future campaigns and activities. You will also learn how to apply your marketing knowledge to social media that your potential customers use to reach and retain more customers, increase sales, and increase profits.

Podcast with Impact contains the recipe to amplify your message. This rapidly-growing medium is not just about plugging in a microphone and talking. It is a way to reach and inspire one person at a time. Done well, a podcast can position you alongside world-class leaders in your field and boost your business. Done poorly, it can quickly become a headache and fizzle out. This book gives you the know-how on everything you need to start and launch your podcast properly.

Today's consumers prefer the advantages of access over the hassles of ownership. It's not just Internet services like Netflix and Spotify; even industrial firms like GE and Caterpillar are reinventing themselves as solutions providers. Whether you sell software, clothes, insurance, or industrial machines, you need to master the transition to the subscription model. Adapting to the subscription economy takes more than just deciding to sell subscriptions instead of products. You'll have to reinvent your company from the inside out - from your accounting to your entire IT architecture. 

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects, even becoming instrumental in political protests from Colombia to Iran.

Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. 

Make your online business stand out from all the rest with this complete guide to social media marketing and e-commerce.