In this episode, I'm telling the full story of how one $27 live class turned into a $100,000/year business, and breaking down the exact process I'd recommend if you want to do the same with your own idea.

In This Episode, I Cover:

• Why testing beats planning when you're picking your first product idea
• The exact 3-email sequence that got 50 signups with barely any audience
• The relaunch move that keeps momentum building instead of fading out
• Why raising your price sends the opposite signal of what you'd expect
• The 10-step framework for building a six-figure digital product from scratch

Work with Gillian Perkins:

Free podcast series, The $100K Method (10 episodes on building an evergreen sales funnel): https://www.gillianperkins.com/100k-method-signup

FREE Resources to Grow Your Online Business:

3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months (free workshop): https://creatorfasttrack.com/workshop-registration

Small Business 101 (free course): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:

Website: https://gillianperkins.com

Instagram: https://www.instagram.com/gillianzperkins/

Until next week - stay focused and take action.

Wondering which funnel platform to finally commit to - ClickFunnels, Kajabi, GoHighLevel? Before you pull out your credit card, listen to this.
👉Grab my free $100K Method audio course here: https://www.gillianperkins.com/100k-method-signup

After nine years and just about every funnel setup you can imagine, I've landed somewhere that surprises most people: you almost certainly don't need funnel software at all. In this episode I walk through what a sales funnel actually is, the few tools you genuinely need to build one, and why the "convenient" all-in-one platforms usually cost you more money and more time than they save.

In This Episode, I Cover:

• The wrong question - why "what's the best funnel software?" sends most business owners down the wrong patWhat a sales funnel actually is - the simple path every customer walks, from discovery to checkout
• The tools you really need - a website, email marketing, a way to host live events, and a payment processor (and that's it)
• The two-tool trick - why an all-in-one platform is really only replacing your website and your email software
• What I actually use - Squarespace, Kit, and the cheaper alternatives worth knowing about
• Free ways to start - the indefinite free plans on Kit and MailerLite, up to 10,000 and 2,000 subscribers
• The thing that actually matters - why your strategy, not your software, decides how profitable your funnel is

Work with Gillian Perkins:

• $100K Mastermind: https://gillianperkins.com/100k-mastermind
• Startup Society: https://startupsociety.com

FREE Resources to Grow Your Online Business:

• The $100K Method (free audio course): https://www.gillianperkins.com/100k-method-signup
• Small Business 101 (free training): https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:

• Website: https://gillianperkins.com
• Instagram: @GillianZPerkins

Screenshot this episode, share it to your Instagram Stories, and tag @gillianzperkins.

Until next week - stay focused and take action.

Work with Gillian Perkins: 👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow

Everyone repeats the same advice: just be consistent and everything will click. I followed it for 2 years - posting as consistently as I could - and at the end of it my audience had barely grown and I wasn't making any real money. Sound familiar?

In this episode I want to take the pressure off and tell you the truth about consistency. It's not that you're lazy, undisciplined, or somehow broken. It's that consistency on its own was never the thing that grows an audience. Being consistent with a strategy that isn't working just helps you waste time faster. What actually changes everything is having a strategy you're confident in - because once you believe it's going to pay off, showing up every week stops being a fight.

In This Episode, I Cover:

• The consistency trap: why "try harder and just show up" quietly costs creators years, and how I lost 2 years to it myself
• The 3 most common reasons your content isn't growing: you're not actually being consistent, you're picking topics that aren't popular enough, or the quality isn't high enough yet
• Confidence over willpower: how belief in your strategy makes consistency almost automatic (even when you're traveling or sick)
• My 18-month experiment: the break I took to study YouTube like a scientist, analyzing thousands of channels to find what actually predicts growth
• What to do instead: stop muscling through, start experimenting, then double down on what's actually producing results

Work with Gillian Perkins:
👉 Apply for 1:1 coaching to grow your audience past 5,000 followers in 6 months: https://gillianperkins.com/apply-to-grow

FREE Resources to Grow Your Online Business:

• 🎧 Free audio course: Stuck at Zero - https://gillianperkins.com/stuck
• 📚 Free course: Small Business 101 - https://gillianperkins.com/free-training-small-business-101/

Connect with Gillian:
🌐 https://gillianperkins.com
📺 https://youtube.com/gillianperkinsonline/
📲 Instagram: @GillianZPerkins