Why Does a Tire Company Rate Restaurants?
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Why Does a Tire Company Rate Restaurants?
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Seslendiren:
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Yazan:
A small red star hangs beside a restaurant door. The same name appears on the tires of a car parked outside. One company makes rubber and decides which kitchens are worth traveling across the world to visit.
The next time you see a Michelin star on a restaurant door, you'll notice that it is also a reason to make a journey.
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IN THIS EPISODE
— How a free road guide encouraged more driving and more tire sales
— Why charging for the guide and removing advertisements helped turn Michelin into a trusted authority
— How restaurant stars became powerful drivers of tourism, and who pays to bring Michelin to new cities
THE NUMBER
35,000 free guides — Michelin's first print run in France, 1900. Source: MICHELIN Guide, 2020.
SOURCES
MICHELIN Guide — Le guide MICHELIN, une longue histoire (2020)
La Tribune — Guide Michelin : Sébastien Bras récupère deux étoiles, contre son gré (2019)
Boston Magazine — Here Are the Boston-Area Restaurants in the 2025 Michelin Guide (2025)
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Narration in this episode is AI-assisted.
Research, writing and editorial judgment are human.
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