Every year creators talk about cashing in on Q4. Black Friday. Cyber Monday. The season when brand budgets are at their highest and content demand spikes. And every year most creators watch it happen instead of capitalizing on it.

This episode is my personal Q4 prep list, ten specific things I am doing right now in my own UGC business to make sure I squeeze every bit of juice out of the biggest earning season of the year. And number ten is the thing I genuinely wish I had done three years ago.

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🎓 UGC Unlocked — The Starter System

→ https://stan.store/BlakleeRamsey/p/my-ugc-course-

🔗 Equipment list — everything I use and recommend linked in the description.

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Most behind the scenes content shows you what someone did. This episode shows you what someone was thinking while they were doing it.

Today I am taking you inside a real filming day, multiple brands, UGC deals, influencer content, and Amazon affiliate shots, all in one day. Not to give you a checklist of steps. But to show you the thought process behind every decision so you can take it and add your own flavor instead of just copying what everyone else is doing.

One thing I want to say before you dive in, if you are listening on the podcast, you are going to get a ton of value from just the audio. But some of what I am showing is visual, so I am linking the YouTube video in the show notes. Worth going back and watching if you can.

-MY UGC GEAR

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🎓 UGC Unlocked: The Starter System

💌 If this one felt different, it was supposed to. More behind the scenes coming. Let me know in the comments what you want to see next.

Have you ever been told to "find the brand's pain point" or "speak to their audience", and nodded along, but deep down had absolutely no idea what that actually meant?

Here's the thing. Neither do most brands.

In this episode I'm breaking down the one concept that quietly separates creators who get hired once from creators brands are desperate to hold onto. And I'm doing it with two real stories: one from a Zoom call with Cottonelle that stopped every creator in the room cold, and one from a multi-year retainer deal I just signed where I told the brand not to sell anything for three months.

They hesitated. Then they said yes. And here's exactly why.

In this episode:

— The marketing funnel explained in a way that actually sticks (using a relationship analogy, not jargon)

— Top of funnel, middle of funnel, bottom of funnel, what they actually mean and what content lives in each one

— The real Cottonelle campaign story and what happened when I asked one question nobody else in the room asked

— Why "we want brand awareness AND we want people to buy at Costco" is one of the most expensive mistakes a brand can make

— How I used this framework to land a multi-year, high ticket retainer deal, and why telling a brand NOT to sell was the move that closed it

— The one question to ask yourself every single time you get a brief

This is not new information. The marketing funnel has existed for decades. But knowing something exists and being able to articulate it are two completely different skills. And if you can articulate it, you become the creator in the room saying out loud what everybody else is aware of but nobody else can say.

That is not just hireable. That is irreplaceable.

🎓 UGC Unlocked: The Starter System

→ https://stan.store/BlakleeRamsey/p/my-ugc-course-

💌 If this one hit, share it with a creator who wants to be more than just good on camera. New episodes every week.