Google's AI was paying almost $40 a click to send people straight to a thank you page. Over four months, that added up to $68,884 in wasted ad spend – while Google reported more leads than ever and real leads dropped 75%.

In this episode, Toby Danylchuk of 39 Celsius Web Marketing Consulting walks through a real Google Ads audit for a multi-location event venue business, where every booking is worth $25,000 or more.

You'll learn: 💸 How Performance Max's final URL expansion sent paid clicks to the thank you page at $39.86 each – about 16x the account's normal cost per click 📉 Why smart bidding treated those page loads as leads, and how double counting made the account look healthier than ever 📊 How the client's CRM revealed what Google's reports missed 🔍 How to check your own account in five minutes using the Landing Pages report and the "Selected By" column 🛠️ The four fixes we made, and why we didn't turn final URL expansion off completely

🎥 Watch the video version, with the charts and the Google Ads screens: https://youtu.be/yr5EpfngCNc

📖 Read the full case study: https://www.39celsius.com/google-ads-audit-performance-max-thank-you-page/

📞 Want a Hidden Spend Audit of your Google Ads account? 🌐 https://www.39celsius.com 📧 toby@39celsius.com ☎️ (951) 444-0174

Is your Google Ads account optimizing for the right thing?

Whenever we take over a Google Ads account, one of the first things we check is conversion tracking: not just whether it's firing, but what it's counting. If your campaigns optimize toward the wrong action, Google will happily find you more of the wrong thing.

In this short episode, Toby walks through a real account (a local spa client, kept anonymous) and covers: - Where to find your conversion goals: Goals > Conversions > Summary - What "Primary" conversions mean and why they steer your bidding - Website click-to-call vs. calls from ads - Why a "Needs attention" warning doesn't always mean tracking is broken - Why 308 booking-button clicks are not 308 booked appointments - Why page views should never steer your bidding

This one is a screen walkthrough, so if you want to see it, watch the video on YouTube or read the full write-up with screenshots on our blog: YouTube: https://youtu.be/6j5yk52Tjhs Blog: https://www.39celsius.com/google-ads-conversion-tracking-primary-conversions/

Want us to look at your account? Visit https://www.39celsius.com or call (951) 444-0174 and ask for a free conversion audit.

Toby Danylchuk, 39 Celsius Web Marketing Consulting

In 2021, Google Local Service Ads (LSA) were getting attorneys leads for up to 10x less than Google Ads. We pulled fresh 2026 numbers from the law firm accounts we manage, and that gap is gone. In two out of three practice areas, Google Ads is now cheaper.

In this episode, I break down the real cost per lead for immigration, criminal defense, and personal injury attorneys, and which option I'd put your budget into.

What you'll learn:

• How much LSA costs have risen since 2021 (roughly 2–3x across the board)
• Immigration: $75 per lead on LSA vs $25 on Google Ads
• Criminal defense: why LSA is still the clear winner
• Personal injury: $658 LSA phone leads vs $306 on Google Ads, and why message leads aren't as cheap as they look
• How Google handles bad LSA leads now, plus a timing tip for getting more credits
• How connected TV helped a personal injury firm grow first-time qualified calls by 111%

Read the full case study with all the numbers: https://www.39celsius.com/case-study-up-to-10x-lower-cost-per-lead-for-attorneys-lsa-vs-google-ads/

I'm Toby Danylchuk with 39 Celsius Web Marketing Consulting. We run Google Ads, Local Service Ads, and connected TV for law firms across the country.