In this episode of Think Like Amazon, Jorge sits down with Kristiana Corona (executive coach and former Amazon leader) to unpack what true ownership looks like inside high-performing teams, and the invisible beliefs that hold rising leaders back.

They explore powerful insights drawn from Kristiana’s experience coaching tech leaders at scale:

· The 3-part Ownership Formula every leader should adopt

· Why “extreme ownership” isn’t about doing more—but doing it better

· The most common mindset blockers among Amazon leaders (and how to overcome them)

Whether you’re growing your influence or leading others to do the same, this episode will challenge how you define leadership, and what it takes to own your next level.

Mentioned in this episode:

- Free eBook “10 Ownership Mistakes That Hold Amazonians Back - And the Coaching Questions to Break Through”: https://www.worthytolead.co/amazon

- Kristiana Corona on LinkedIn: https://www.linkedin.com/in/kristianacorona/

- Video “Greatness” by David Marquet: https://www.youtube.com/watch?v=OqmdLcyES_Q&t=72s

- Connect with Jorge: https://www.linkedin.com/in/jorgeluispando/

In this episode of Think Like Amazon, Jorge welcomes back John Rossman, former Amazon executive who led the launch of Amazon Marketplace and author of The Amazon Way and Big Bet Leadership.

They dive deep into what it takes to pursue high-ambition strategies in today’s hyper-digital era:

• Why every company needs a portfolio of big bets
• How to avoid falling in love with an idea instead of the customer’s problem
• Why writing and debate (Amazon-style) remain the most powerful tools for problem solving
• How individuals (not just leaders) can apply the big bet mindset to their careers
• 
  

Packed with lessons and will leave you asking: “Are you playing it safe, or are you making bold moves that matter?”

Mentioned in this episode:

• John Rossman on LinkedIn: https://www.linkedin.com/in/john-rossman/
• Big Bet Leadership resources: https://www.bigbetleadership.com/
• Connect with John: https://johnrossman.com/

In Part 2 of this Think Like Amazon conversation, former Amazon Principal Engineer Steve Huynh returns to explore a different kind of leadership and leading your own life with intention.

Jorge and Steve dive into what it means to truly "Think Like Amazon" beyond business: extracting full value from your environment, being curious by default, and making long-term decisions with clarity.

They discuss the hidden value inside big tech jobs, the trap of living someone else’s script, and how content creation can be a form of service - mentoring your younger self and others just a few steps behind you. This episode challenges you to zoom out and ask: Are you drifting, or are you designing your path?

Mentioned in the episode:
- Steve Huynh: https://www.linkedin.com/in/a-life-engineered/

- A Life Engineered on YouTube: https://www.youtube.com/@ALifeEngineered