The Woman Who Made Van Gogh Famous
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A blue mug sits on a kitchen counter, decorated with the swirling stars of Vincent van Gogh's most famous painting. The artist supposedly sold only one painting during his lifetime. The truth is more complicated — and the story of what happened after his death is even more remarkable.
The next time you see The Starry Night on an everyday object, you'll notice the invisible decisions that helped turn a nearly unsold artist into a global icon.
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IN THIS EPISODE
— Why the famous story of Van Gogh's single lifetime sale is misleading
— How Jo van Gogh-Bonger built his reputation through exhibitions, selective sales, and published letters
— How the myth of the misunderstood genius became part of the market for his art
THE NUMBER
At least 192 paintings sold by Jo van Gogh-Bonger between 1891 and 1925 — Van Gogh Museum, 2019.
SOURCES
Van Gogh Museum — Everything for Vincent: The Life of Jo van Gogh-Bonger (2019)
Vincent van Gogh: The Letters — Publication History (2009)
Jo Bonger Diaries — Introduction
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Narration in this episode is AI-assisted.
Research, writing and editorial judgment are human.
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