Learning as you go, repurposing content, and building a business that fits your life with Emily Christensen of Country Roads Sourdough.

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This episode is sponsored by Raptive.

Welcome to episode 594 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Emily Christensen from Country Roads Sourdough.

Last week on the podcast, Bjork chatted with Dahn Boquist. To go back and listen to that episode, click here.

Emily Christensen joins Bjork this week to share how she grew Country Roads Sourdough from local sourdough classes into a thriving online business. It started small, with a simple logo and posts in local Facebook groups. From there, Emily steadily built her social media following, learned which content hooks connect with her audience, and found ways to turn one popular recipe into several posts. She also explains how her blog, cookbook, affiliate links, and social platforms each play a pivotal role in her business.

You'll also hear Emily get candid about what contributed to her growth: plenty of time and persistence, the work of balancing a business with raising a family, and the decision to hire help and set boundaries. If you're working to turn your audience into income and want a business that supports your life rather than taking it over, you'll come away from this episode with practical ideas to put to work right away!

• Start with what you have: Emily didn't wait for a polished brand to get going. A simple logo and posts in local Facebook groups were enough to get Country Road Sourdough off the ground!
• Get more from the content that works: Spotting strong hooks and turning popular recipes into multiple posts helped Emily grow her audience without reinventing the wheel every time.
• Build a business that fits your life: Growth didn't happen overnight; it took time and persistence. Hiring help and setting clear boundaries made it possible for Emily to keep growing while raising her family.

Resources:

• Country Roads Sourdough
• Same Day Sourdough Bread
• Check our Emily's cookbooks here!
• Raptive
• Shop My
• Amazon Affiliates Program
• GRO
• URLgenius
• Follow Emily on Instagram and Facebook
• Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.