The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.

In this episode, Todd Crawford sits down with Jordan Carter of SharkNinja to explore how one of today’s most recognizable consumer product companies is rethinking creator commerce, affiliate marketing, and social-first partnerships. Jordan shares how SharkNinja’s affiliate program has grown across North America, why creators are now central to the brand’s product launches, and how platforms like TikTok Shop, YouTube Shopping, LTK, and ShopMy are changing the way brands evaluate performance. Together, Todd and Jordan unpack why micro-creators can drive more authentic engagement than massive influencers, and how brands can build stronger bridges between paid social, retail affiliate, and influencer marketing teams.

This podcast episode was produced by Quill.

A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value.

In this episode, Todd Crawford sits down with Keith Posehn, CEO at Zorz, to unpack what this means for the partnership economy and what organizations should be doing now to maximize the value of AI.

Together, Todd and Keith explore how AI is driving a bottom-up revolution, empowering individual affiliate managers to build tools and products that once required entire dev teams. They’re building their own career ladder and creating tools that solve the exact problems they face every day. They also dive into how the barrier to entry for innovative partnership models is disappearing, paving the way for a new wave of ‘product-first’ publishers.

This podcast episode was produced by Quill.

Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of this shift?

In this episode, Dave Yovanno sits down with Seth Hagerty, Senior Director of Performance Marketing at Best Buy, to explore how one of retail’s most iconic brands is adapting to a new era of customer discovery. Seth shares how Best Buy is approaching creators, affiliates, AI, attribution, retail media, and more — and why partnerships are no longer just a lower-funnel tactic, but a foundational part of the modern marketing mix. Seth explains why today’s most effective brands are shifting from control to influence, learning to let trusted partners help tell their story in more authentic ways. He also breaks down how Best Buy thinks about measurement, incrementality, and customer acquisition in a world where the path to purchase is more fragmented than ever.

Discover why leading brands stay ahead by evolving with their customers and redefining when and where discovery happens.

This podcast episode was produced by Quill.