The Most Human Marketing Channel Left (with Erica Bonser)
Ürünler eklenemedi
Sepete ekleme başarısız oldu.
İstek Listesine ekleme başarısız oldu.
İstek listesinden kaldırma başarısız oldu.
Kütüphaneye ekleme başarısız oldu
Podcast takip edilemedi
Podcast takibi bırakma başarısız oldu.
The Most Human Marketing Channel Left (with Erica Bonser)
-
Seslendiren:
-
Yazan:
As AI makes it easier to produce more content, podcasting offers something increasingly valuable: unmistakable evidence of a real person behind those ideas. Erica Bonser, co-founder of Fan Club, joins me to talk about what success should actually look like for a new show, and how marketers can turn a podcast into a sustainable engine — without expecting immediate business results.
Chapters
00:00 — Why podcasting feels distinctly human in the AI era
00:41 — What fitness brands teach us about identity and marketing
09:53 — Starting a podcast makes you a better communicator
11:34 — What should a podcast actually accomplish?
15:45 — Defining success and overcoming the “podcast graveyard”
19:10 — Why Erica isn’t worried about business outcomes yet
22:12 — The reality of sustaining a podcast
23:47 — Erica’s podcasting cheat sheet for 2026
Connect with Erica Bonser: https://www.linkedin.com/in/erica-bonser/
Check out Fan Club Brands: https://fanclubbrands.co/
Learn more: zeroclickmarketing.co
Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads
This episode was produced in partnership with Share Your Genius
www.shareyourgenius.com