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In this episode of the Medical Device Marketing Podcast, host Claudia Holy is joined by seasoned MedTech executive Justin Hall to explore how the commercial landscape is transforming for medical device companies. Drawing on over two decades of experience across startups and corporates like Stryker, NeoTract and iRhythm, Justin explains why sales, marketing, and market access can no longer operate in silos.

The episode dives into the growing challenge of cutting through market noise and how hyper-personalisation, AI, and intelligent segmentation are becoming essential tools. Justin also shares how tools like Hepisode data are changing the game for localised market access, why NHS policy shifts demand a deeper level of customer research, and why mapping the full buyer journey is no longer optional.

From understanding your customer's economic incentives to building cross-functional teams that think like a Formula 1 pit crew, this episode offers actionable insight for marketers, commercial leaders, and founders looking to succeed in today's MedTech environment.

If you want to get in contact with Justin to discuss if your commercialisation strategy is sales ready, contact him via LinkedIn - https://www.linkedin.com/in/justin-hall1/

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In this episode of the #MedicalDeviceMarketingPodcast, we sit down with Professor Clutton-Brock to discuss the role of #usabilitytesting in #medicaldevice development.

From building high-fidelity simulation environments to advising during the UK's COVID-19 ventilator challenge, Professor Clutton-Brock shares practical insights on how early usability testing can save companies millions, and more importantly, improve patient safety.

The conversation covers what usability testing involves, the difference between usability and human factors, and why regulations are increasingly demanding evidence of usability. We discuss real-world examples where small design oversights had major implications and explain how structured usability studies can dramatically improve a product's adoption and longevity.

Finally, for startups and SMEs, Professor Clutton-Brock outlines how his team supports usability studies from early CAD concepts to first-in-human trials. This is all within a uniquely realistic, adaptable, and confidential environment.

If you're developing new medical technologies, this episode is important listening to ensure success both pre- and post-market.

To discuss usability testing for your device, get in contact with Professor Clutton-Brock's team please visit https://www.hrc-devices.nihr.ac.uk/

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Medical device registries are a valuable tool for gathering real-world data, but how do they compare to clinical trials, and how can they support marketing?

In this episode, we speak with Dr. Peter Walton, Managing Director of Dendrite Clinical Systems, and Mike Branagan-Harris, CEO of HealthTech Strategies, to explore:

✔️ What medical device registries are and how they work
✔️ The key differences between registries and clinical trials
✔️ How registries provide real-world evidence to support marketing and sales
✔️ Common challenges and how to overcome them
✔️ How registries help build trust with healthcare professionals

If you're involved in medical device marketing, this episode will give you clear, practical insights into how registries can strengthen your strategy.

🎧 Listen now and subscribe for more expert discussions on medical device marketing.