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The Global Nutcracker

The Global Nutcracker

By: WRKdefined Podcast Network
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 Welcome to The Global Nutcracker Podcast, powered by Native Teams, where we crack open the toughest business challenges of scaling worldwide. Here, founders, HR leaders, and innovators share real stories and hard-earned lessons from the frontlines of international growth. We explore the realities of scaling across borders, tackling compliance challenges, cultural hurdles, and everything in between, and uncover how to go global without going nuts.All rights reserved by WRKdefined Career Success Economics Management Management & Leadership
Episodes
  • “Business happens after human relationship”| Scaling a Global AI Startup

    “Business happens after human relationship”| Scaling a Global AI Startup
    Feb 19 2026
    What does it really take to scale a company across continents? In this episode of The Global Nutcracker, hosted by Skerdi Sino, Sebastian Knorr, CEO of Nordic AI, shares the raw lessons from building an AI company focused on mental health, with teams across Norway, Chile, Mexico, India, Africa, Britain, and Eastern Europe. We discuss: • Why cultural adaptation is non-negotiable • Norwegian directness vs. global business norms • The power of showing up daily and asking for referrals • Why “business happens after human relationship” • Resilience, discipline and persistence • Scaling a mental health festival concept across Europe • And why the ultimate expansion goal might be… the planet 🎙 Watch the full conversation
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    7 mins
  • Scaling a marketplace is harder than you think: Everyone is the customer

    Scaling a marketplace is harder than you think: Everyone is the customer
    Feb 12 2026
    Scaling a marketplace is not like scaling a traditional business. In this episode, we explore one of the most overlooked challenges marketplace founders face: in a two-sided model, you don’t have just one customer — buyers, sellers, and everyone in between all need to be served. Our guest shares hard-earned lessons from building and scaling a marketplace in the digital infrastructure space, where trust, relationships, and execution matter as much as the platform itself. We also talk about the realities of leading a distributed team, staying connected across markets, and why resilience is often the difference between growth and burnout. If you are a founder, CEO, or operator building a B2B marketplace, this conversation will resonate.
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    13 mins
  • Building engineering teams with gig talent

    Building engineering teams with gig talent
    Feb 5 2026
    Engineering teams don’t scale the same way they used to. In this episode of The Global Nutcracker, Skerdi Sino speaks with Krishen Naidoo, founder of Gig Engineer, about building and scaling engineering teams through a gig-based model — across countries, regulations, and very different markets. A grounded conversation about execution, real constraints, and what scaling looks like beyond the headlines.
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    9 mins
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