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The Gambling Files

The Gambling Files

Yazan: Jon Buford & Fintan Costello
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 The global gambling industry is fast moving and always changing, staying on top of things is hard for industry professionals. Join Jon Bruford (21 years covering the casino industry) and Fintan Costello (CEO at BonusFinder.com) each week as they discuss with leading international experts the latest issues within the gambling industry. If you want to stay up to date with the gambling industry and have a laugh along the way, then this is the show for you!TheGamblingFiles.com Economics Management Management & Leadership Politics & Government
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  • RTFM 284: Brad McKay on connected player protection and more

    RTFM 284: Brad McKay on connected player protection and more
    5 Nov 2026
    What, no Fintan? WOAH NELLY! Surely that can’t be right… No, hang on. It is. Oh well… One day, our prince will come (back)!In the meantime, we want to thank our three beautiful sponsors who make all of this possible. In no particular order, they are World Gaming, GLI, and Optimove. You can read more about them by scrolling down after this bit. As for this episode, Jon Bruford speaks with Brad McKay, founder and designer of Protected Customer, about how McKay’s lived experience with gambling harm led him to develop a connected protection system. They examine how it could link online and land-based checks, its privacy boundaries, adoption challenges, and a proposed Protection Room for testing operator safeguards.What we talk about, in list form: Brad McKay says more than 30 years of lived experience with gambling harm informed the design of Protected Customer.The system is intended to connect checks across online platforms and land-based venues, addressing gaps when a person moves between operators or channels.Customers create a profile, complete identity checks, and use a QR code or code for an operator to receive an approval or denial response.McKay says the system can check self-exclusion, cooling-off periods, and customer-set deposit limits without holding gambling histories or transaction funds.Bruford challenges whether the system can work effectively without broad operator participation; McKay agrees full effectiveness depends on widespread, ideally international, adoption.McKay says existing tools such as software blockers can continue to be used alongside Protected Customer, which he positions at the point of entry.He says the system is intended for regulated operators, not black-market operators, and describes an option to flag unregulated websites.The Protection Room is a proposed engagement with operator teams to examine existing safeguards and test how they might be circumvented.Choice quotes:“Nothing is bulletproof.”“The important bit was connecting the dots to make a fuller picture.”“I'm not coming in to hate the gambling industry. I'm coming to help the gambling industry.”“This is an industry challenge”"It's almost like being a doorman"Chapters, but add a bit on because of our beautiful music, used with permission from artist and copyright holder Mara Carlyle: 00:00 Jon Bruford hosts solo, with guest Brad McKay02:18 Meet Brad McKay, founder of Protected Customer12:19 How lived experience shaped the idea17:12 Connecting protection across online and retail gambling20:32 The doorman analogy: profiles, checks, and access23:24 Deposit limits and the privacy boundaries30:03 Why operator-wide adoption is the central challenge36:05 Protection measures, personal responsibility, and customer onboarding42:31 Regulated operators, black markets, and complementary tools53:09 The Protection Room and where to learn moreBrad McKay on LinkedIn: https://www.linkedin.com/in/brad-m-14a64a406/Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
    Daha fazlasını göster Daha Az Göster
    58 dk.
  • RTFM 283: Caleb Silverman talks about Betttr. Yep, 3 Ts!

    RTFM 283: Caleb Silverman talks about Betttr. Yep, 3 Ts!
    29 Oct 2026
    No bloody Fintan. I know, right? In this episode, Caleb Silverman discusses his app Betttr, designed to support gambling recovery through self-exclusion and community support, and shares insights on the gambling industry, prediction markets, and responsible gaming. Betttr allows players to utilise a one-stop self-exclusion, which is pretty damn nifty, among other things. It’s good, and you can hear more about the fledgling recovery assistant app in this lovely episode. Things we talk about, but with bullets next to them because it’s a list:Betttr app's features for gambling recoverySelf-exclusion and community support in gamblingPrediction markets and their regulationIndustry funding and its influence on gambling harm researchChallenges in gambling regulation across US statesThe role of data and transparency in responsible gamingPersonal story of gambling addiction and recoveryMarket forces and ethical considerations in gambling industryChoice quotes:"The app is much more than just self-exclusion.""My uncle's relapse was a turning point for me.""Prediction markets are exploding in the US."Chapters, but add maybe 40 seconds because of the beautiful intro music, used with kind permission of the artist, Mara Carlyle:00:00 Introduction to the episode and guest Caleb Silverman05:11 Overview of sponsors and industry events07:06 Introduction to Betttr app and its unique features11:49 Caleb shares his personal story and motivation for creating Betttr20:07 Discussion on predatory aspects of the gambling industry29:59 Prediction markets, regulation, and the US landscape40:10 The role of data, transparency, and industry funding in gambling research49:58 Marketing strategies and reaching at-risk populations56:51 Future plans for Betttr and expanding user base01:04:02 Closing thoughts and industry insightsCaleb on LinkedIn: https://www.linkedin.com/in/caleb-silverman-1a7115194/ Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
    Daha fazlasını göster Daha Az Göster
    1 sa. ve 8 dk.
  • RTFM 282: Michael Baker-Mosley talks B2B branding, marketing and more

    RTFM 282: Michael Baker-Mosley talks B2B branding, marketing and more
    22 Oct 2026
    Another great episode, and we are delighted to share this with you. It may shock you to know that there may be some waffle at the start, but it’s only because Jon had a particularly bizarre Saturday night. In this episode, the legendary Michael Baker-Mosley shares his insights on marketing, AI, and the importance of authenticity in business, along with personal stories that highlight human connection and decision-making.As ever, thanks to our sponsors for making this possible: World Gaming, Optimove, and GLI. We love you all like something that’s loved a lot.Things we talk about, in list form: The role of AI in marketing and content creationThe disconnect between marketing and business strategyThe importance of authenticity and honesty in businessThe challenges of B2B marketing and standing outPersonal stories illustrating human connection and decision-makingChapters, but you might want to add 40 seconds or so. Just in case, like: 00:00 Introduction and episode overview01:57 The influence of Bill Hicks and perspectives on giving to the homeless04:07 A rural encounter with a distressed woman and the importance of help06:47 Police intervention and understanding mental health crises10:05 Men's perception of threat and gender dynamics11:59 Marketing team structures and the importance of strategic alignment14:58 Sponsorships and industry insights from GLI and other companies19:48 Industry acquisitions and personal anecdotes from the gambling industry24:56 Michael Baker-Mosley's background and marketing expertise30:09 The challenges of B2B marketing and standing out in a crowded market34:54 The importance of team culture and avoiding the 'family' analogy39:57 The impact of AI on marketing, creativity, and production49:58 Honesty, transparency, and the future of marketing and AI59:51 Personal reflections on life, work, and the influence of AI01:04:54 Closing thoughts and gratitudeMichael on LinkedIn: https://www.linkedin.com/in/mosleymichael/ Resources & Links:As ever, we thank all of our sponsors for their vibrant and excellent support that makes all of this… magic… possible.Optimove, who turn customer data into something special, with tools that make businesses just plain work better. Optimove, your support helps us to keep creating content for an industry that probably thinks we disappeared years ago.Then of course there is Clarion Gaming, no hang on World Gaming, providers of the magnificent ICE expo and iGB Live! in London. There is simply nobody better at what they do.And the new-ish-est members of the family, the excellent Gaming Laboratories International. GLI is a world-class Testing, Inspections and Certification company committed to delivering the highest quality land-based, lottery, and iGaming testing and assessment services, working in more than 710 jurisdictions.For more information, visit gaminglabs.com.The Gambling Files podcast delves into the business side of the betting world. Each week, join Jon Bruford and Fintan Costello as they discuss current hot topics with world-leading gambling experts.Website: https://www.thegamblingfiles.com/Subscribe on Apple Podcasts: https://apple.co/3A57jkRSubscribe on Spotify: https://spoti.fi/4cs6ReF Subscribe on YouTube: https://www.youtube.com/@TheGamblingFilesPodcast Fintan Costello on LinkedIn: https://www.linkedin.com/in/fintancostello/ Jon Bruford on LinkedIn: https://www.linkedin.com/in/jon-bruford-84346636/ Follow the podcast on LinkedIn: https://www.linkedin.com/company/the-gambling-files-podcast/ Sponsorship enquiries: https://www.thegamblingfiles.com/contact/ Get our newsletter: https://thegamblingfilestldr.substack.com/
    Daha fazlasını göster Daha Az Göster
    1 sa. ve 12 dk.
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