Most businesses treat the finished job as the end of the relationship. But the post-delivery window — the days and weeks a customer spends living with the result — is when the story they'll tell about you is actually written. In this episode, Alan tells the story of Wes, a roofing contractor who texts every homeowner a drive-by photo thirty days after the job ("still looking good up there") and became the most-mentioned contractor in his category in his city — not because his work was better, but because nobody else was still showing up a month later. You'll learn the Post-Delivery Arc — three touchpoints (the Day-After Check-In, the 30-Day Follow-Up, and the Meaningful Milestone) — that keep you present during the window when your customers are deciding what to say about you.

This week's Small Action: Think of the last job you finished, and let the date decide. Wrapped up yesterday? Text to ask how it feels today. About a month ago? Drive by, take a picture of the work, and send it. Longer than that? Find the thing worth marking — a year in the house, a first winter under that roof — and say so. One customer, one message, today. Then set the next one up: take the job you're about to finish, count thirty days from it, and set a reminder for that date with the customer's name — a date and a name is the whole system. Your Fan Plan — the plan every FanMaker builds, one small action at a time — just got one step stronger.

Resources mentioned:

The Raving Fans Scorecard (free — 6 questions, about 2 minutes): https://attractravingfans.com/scorecard/

Next week — The Most Underrated Raving Fan Strategy: a great moment now and then doesn't build raving fans — a reliable one does. We close this 4 Part series on the thing that holds all of it together.

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