The Cycling Industry Has a Marketing Problem – Mark Sutton
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The Cycling Industry Has a Marketing Problem – Mark Sutton
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In this episode of On the Pedals, host Imogen Cotter sits down with Mark Sutton, editor of Cycling Electric, to look at what is really happening in the cycling industry.
They discuss how e-bikes have evolved from niche products into mainstream transport, the impact of the Covid sales boom and the stock hangover that followed, and why infrastructure is still the biggest driver of meaningful growth.
The conversation also explores media misinformation around e-bikes, bike theft and tracking technology, and why the industry may have a marketing problem of its own making.
If you want a grounded, practical view of where cycling is heading and what needs to change, this episode breaks it down.
For more on cycling, security and industry insight, visit:
https://www.stolenride.co.uk