Your beginner workshop is not the whole business, it is the front door. This is the final episode in my three-part workshop series, and it might be my favorite one, because today is about everything that happens after that first class: how to give students a reason to come back, and how to sell workshop tickets as Christmas gifts without building a single new system.

I am sharing every specialty class I have taught beyond the beginner workshop, the three questions I ask myself before planning a new one, exactly how I sell gift tickets with zero extra products to manage, and the simple policy that saves me from improvising answers when someone cancels last minute. The timing on this one is intentional. If you want to sell gift tickets this year, now is the time to get it set up, not December.

🧺 Grab the workshop planning kit mentioned in this episode: https://carolinebower.thrivecart.com/sourdough-workshop-kit/?coupon=KITLAUNCH

🍞 The Bread Winner Inner Circle opens twice a year. Get on the waitlist: https://www.carolinebower.com/innercircle

🎙️ Send me a voicemail on SpeakPipe: https://www.speakpipe.com/breadwinnerpodcast

📋 Download the FREE checklist, Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist

🧮 Grab the Profit & Pricing Calculator: https://www.carolinebower.com/calculator

✉️ Join my email list: https://carolinebower.myflodesk.com/newsletter

🛒 Shop my sourdough microbakery favorites: https://www.carolinebower.com/links

📱 Follow me on Instagram: @carolinebower_sourdough

Last week I walked you through my whole sourdough class, start to finish. This week, part two of the series, I am answering the questions I get asked the most: how many people should I take, do I need help, and what should I actually charge? I am being completely open with real numbers, what I used to charge, what changed, and what it actually costs me to put one student through the class.

You will hear exactly where my group size ceiling is and why, when to bring in an assistant and how to pay them, the three reasons I switched from an all-inclusive $125 ticket to a $95 ticket with a shop discount, and a full worked example showing what one class actually nets me. I also cover what to say if someone tells you your class is too expensive.

🧮 Grab the Profit & Pricing Calculator: https://www.carolinebower.com/calculator

🍞 The Bread Winner Inner Circle opens twice a year. Get on the waitlist: https://www.carolinebower.com/innercircle

🎙️ Send me a voicemail on SpeakPipe: https://www.speakpipe.com/breadwinnerpodcast

📋 Download the FREE checklist, Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist

✉️ Join my email list: https://carolinebower.myflodesk.com/newsletter

🛒 Shop my sourdough microbakery favorites: https://www.carolinebower.com/links

📱 Follow me on Instagram: @carolinebower_sourdough

For a long time, I did not think I was allowed to teach a sourdough class. I am completely self-taught, I have never taken a baking class in my life, and I had a voice in my head asking who I thought I was to teach anyone. Several dozen workshops later, I know that voice was wrong, and if you have the same one, it is wrong about you too.

This is part one of a three-part series on teaching sourdough workshops. Today I am walking you through my entire class, start to finish, exactly how I run it in my bakery right now. You will hear how I handle check-in, the timeline trick that keeps a two-day process clear in two and a half hours, why I bake first, how I build the whole middle of the class around starter questions, and what everyone actually takes home.

🍞 The Bread Winner Inner Circle opens twice a year. Get on the waitlist: https://www.carolinebower.com/innercircle

🎙️ Send me a voicemail on SpeakPipe: https://www.speakpipe.com/breadwinnerpodcast

📋 Download the FREE checklist, Your First Steps to a Successful In-Home Bakery: https://www.carolinebower.com/checklist

🧮 Grab the Profit & Pricing Calculator: https://www.carolinebower.com/calculator

✉️ Join my email list: https://carolinebower.myflodesk.com/newsletter

🛒 Shop my sourdough microbakery favorites: https://www.carolinebower.com/links

📱 Follow me on Instagram: @carolinebower_sourdough