Episodes

  • Agentic AI Use Cases with Real ROI
    Jun 8 2026
    Welcome back to The Boardroom Memo, the NETCONOMY podcast where we cut through the noise on enterprise technology and focus on what actually moves the needle. In this episode, we step out of the proof-of-concept hype of previous years and firmly into the Agentic Era of 2026. What does it take to turn agentic AI technology into actual corporate value? Our host Leon Haider (Marketing Manager) is joined by NETCONOMY experts Boban Djordjevic (AI and Data Department Lead) and Maximilian Zollneritsch (Head of Technical Enablement). Together, they share their first-hand experiences from the field, dissecting why enterprise execution is less about "magic boxes" and more about robust infrastructure, microservices, and traditional software engineering governance. We dive deep into two tangible use cases showing real ROI: An internal deep-research agent built with the Google Agent Development Kit (ADK) that automates complex pre-sales lead scoring –accomplishing in hours what used to take months of manual research. Practical external commerce applications, focusing on product data enrichment pipelines and integrated cart optimization agents that ditch boring chat bubbles for smarter, dynamic user experiences. Finally, our guests lay down the ultimate tech foundation on Google Cloud Vertex AI (Agent Platform) and its powerful synergy with SAP enterprise environments, ending with foundational advice for executives who want to kickstart their agentic journey tomorrow.
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    59 mins
  • Agentic Commerce: Buying Without Buyers
    May 11 2026
    What happens when your best customer isn't a human, but an algorithm? In this episode, Manuela Fritzl (Head of Consulting) and Daniel Reicher (Customer Director) explore the monumental shift from human-centric web design to machine-to-machine commerce. As Gartner predicts $15 trillion in B2B spend will be agent-mediated by 2028, the stakes for businesses have never been higher. We move beyond the hype to discuss: The "Back Door" Metaphor: Why ignoring agentic commerce is like locking your warehouse and turning off the lights. - GEO vs. SEO: Why you need Generative Engine Optimization to stay visible in an AI-first world. - B2B vs. B2C: How agents shift from simple curation in consumer markets to high-stakes negotiation in manufacturing. - The Future of Loyalty: Can a robot "love" your brand, or is data the only thing that matters? Stop treating AI as a side project and start preparing for the era of the machine customer.
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    50 mins