How much should you really spend on marketing?

In this episode, I challenge the common belief that you should wait until your business is profitable before investing in marketing. Instead, I explain why marketing is often the tool that creates growth—and how to approach it without taking unnecessary risks.

You'll learn:

How much established businesses should budget for marketing

Why your first customers rarely come from paid ads

The difference between marketing and sales

Why debt is a dangerous way to fund growth

The simple marketing activities every business owner should be doing

How referrals, reviews, and reputation can outperform expensive advertising

The biggest mistake business owners make when tracking marketing results

Whether you're just starting a business or looking to grow an existing one, this episode will help you think differently about marketing and make smarter decisions with your budget.

#SmallBusiness #Marketing #Entrepreneurship #BusinessGrowth #MarketingBudget #BusinessAdvice #SmallBusinessOwner #marketingstrategy

If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.html

Interested in receiving Killer Subject Lines: How to Grab Subscribers’ Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

If you’ve ever felt overwhelmed trying to grow your business, fix your website, or just keep everything running in a busy life—this conversation will change how you think about it.

In this episode, I sit down with Carrie Saunders, an online business strategist and technical expert, to break down what’s actually holding business owners back. We talk about why overwhelm isn’t really about having too much to do—and what to do instead if you want real progress.

We also dive into what stops websites from converting (and what actually works), how to simplify your business without losing momentum, and how to set boundaries with clients and family—even when life feels chaotic. If you’re trying to grow a business while juggling everything else, this episode will give you practical shifts you can apply immediately.

If this conversation resonated with you, you can find Carrie’s work linked below. And if you want more conversations like this, make sure you’re subscribed.

Carrie Saunders is an online business strategist and technical expert who helps eCommerce store owners and course creators turn their websites into powerful conversion machines—without the tech overwhelm. With more than three decades of experience in web development, Carrie knows how to turn complex tech into simple, scalable solutions that drive sales and growth.

Carrie's podcast: https://www.smarteronlinebusiness.com/

Carrie's LinkedIn: https://www.linkedin.com/in/carriesaunders/

If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.html

Interested in receiving Killer Subject Lines: How to Grab Subscribers’ Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html

Most people believe that thoughts don’t really matter—only actions do. But what if that’s completely backwards?

In this episode of The Andrea Pearson Show, we break down the science behind how your thoughts actually shape your biology, rewire your brain, influence your behavior, and ultimately determine your results.

From placebo and nocebo effects to neuroplasticity and visualization, the research is clear: your brain and body are constantly responding to what you believe is real. And if your thoughts are working against you, your results will reflect that—no matter how hard you try.

You’ll learn:

• How your thoughts trigger real chemical changes in your body
• Why repeated thoughts become your brain’s default setting
• How thoughts influence your actions (and your results)
• What visualization actually does (and what it doesn’t)
• How long it really takes to change a belief
• Why self-healing sometimes happens—and why it doesn’t

Most importantly, you’ll walk away with practical ways to start changing your thought patterns so they actually work for you instead of against you.

If you’ve ever felt stuck, inconsistent, or like you “know what to do but aren’t doing it,” this episode will help you understand why—and how to change it.

If this episode resonated with you, make sure you’re subscribed for more conversations on mindset, action, and real results.

If you'd like to learn more about Andrea, visit her website: https://www.theandreapearsonshow.com/p/welcome.html

Interested in receiving Killer Subject Lines: How to Grab Subscribers’ Attention and Get Your Emails Opened for free? Join The Andrea Pearson Show newsletter list: https://www.theandreapearsonshow.com/p/killer-subject-lines.html