Who are our guests?

With over 25 years of experience in fostering a culture of inclusivity and engagement in sports, Louise Assioun and Sue Morrison stand out as true champions of making physical activity accessible and enjoyable for everyone. Louise, with her rich background in physical education and a level 4 tennis coaching accreditation, spearheads the Team GB Visually Impaired Tennis team, offers invaluable expertise to the Battle Back program, and consults on various projects, including content creation for the LTA’s Coach Education department. Her dedication shines in her work to inspire and develop skills in others, ensuring physical activities are a source of joy and camaraderie for all. Similarly, Sue Morrison’s journey in coaching across a plethora of sports, from tennis to multisport, especially for children and those with disabilities, reflects her deep-seated commitment to nurturing a lifelong love for sports. Her innovative approach in creating activity programs and designing equipment highlights her dedication to broadening the reach of sports, making it possible for individuals from different backgrounds and abilities to find delight and fulfilment in being active. Together, Louise and Sue embody the spirit of inclusivity and passion for sports, making significant strides in bringing the joy and benefits of physical activity to everyone.

What do we discuss?

· Louise's Journey: From PE Teacher to Disability Sports Coach

· Sue's Path: 40 Years of Coaching and Inclusion

· The Power of Sport: Personal Stories of Impact

· Championing Activity: Strategies for Inclusion and Engagement

· Overcoming Barriers: Ensuring Access to Physical Activity for All

· The Journey to Support and Innovation in Inclusive Sports

· Introducing Innovative Training Workshops for Schools

· Creative Solutions for Inclusive Physical Education

· Adapting to Lockdown: Virtual Support and Community Engagement

· LUSU TV: A Resource Hub for Inclusive Activities

· Harnessing Creativity for Inclusive Sports Activities

· Empowering Educators with Inclusive Training Techniques

· Recommendations for Further Learning and Inclusion

Who’s our guest?

Mike Michalowicz is the entrepreneur behind three multimillion-dollar companies and is the author of several business books, including Profit First, Clockwork, The Pumpkin Plan and his newest book, All In. Mike is a former small business columnist for The Wall Street Journal and a business makeover expert for MSNBC. He regularly travels the globe as an entrepreneurial advocate.

Mike is a dynamic, energetic and passionate individual, often described as a source of inspiration by his peers. As a business leader, author and speaker, he is dedicated to eradicating entrepreneurial poverty and helping small businesses thrive. He understands the hard work and dedication that goes into running a business and the importance of physical health in maintaining balance. Mike is an advocate of regular exercise, not just for its physical benefits, but also for the positive impact it has on mental well-being. An approachable and engaging personality, Mike believes in the power of people and constantly works towards enabling others to reach their full potential. His daily practices revolve around contributing to his personal growth as well as the growth of others. He is highly focused on bringing about change and improvement in any environment he is a part of.

What do we discuss?

· The importance of physical activity

· Physical activity and business leadership

· Promoting physical activity in teams

· The impact of flexibility and health on business

· The power of training camps: A new approach to recruitment

· The importance of education in recruitment

· The power of measurement: Scorecards and improvement

· The art of caring: Transforming underperformers into top performers

· Top tips for small business leaders

Who is our guest?

With over 40 years of experience in marketing communications and customer relationship management, Richard is the director at Customer Plus, a leading consultancy that helps businesses improve their customer experience and loyalty. He is also a certified NPS practitioner and an accredited C-me colour profiling activator, which enables him to deliver effective and engaging workshops and training sessions for clients across various sectors.

What do we discuss?

• Career Journey and Business Ventures
• Role and Services of Customer Plus
• Passion for Sports and Physical Activity
• Introduction to Customer Journey Mapping
• Understanding Customer Satisfaction Surveys and Net Promoter Score
• Importance of Prioritising Customer Experience
• The Discrepancy Between Promotion and Delivery
• Common Mistakes in Customer Experience
• The Fitness Analogy: Long-term Commitment in Customer Experience
• The Importance of Consistency in Customer Experience
• The Role of Customer Experience in Brand Perception
• The Challenge of Enhancing Customer Experience
• The Power of Choice in Customer Experience
• The Role of Enjoyment in Customer Experience