In this episode we explore the evolving landscape of school marketing in 2026, highlighting how authenticity, digital innovation, and community are reshaping how schools attract and engage families. Our guests, Mike Longfellow from Iff Digital and Melanie Burke from Ryde School, share insights, practical tips, and future trends.

Key topics:

• The shift towards authentic and "back to basics" marketing strategies
• The growing impact of AI and digital tools in school discovery and reputation management
• Practical advice on budgeting, measurement, and continuous campaign strategies
• The importance of community and connectivity in small schools' marketing efforts
• Tips for small teams to prioritise and measure marketing efforts effectively

Links:

https://www.linkedin.com/in/mike-longfellow-56078817/

https://www.linkedin.com/in/melanie-burke-29a0bb60/

Recorded live at the AMCIS Annual Conference on Monday, 11th May 2026, host Simon caught up with delegates, speakers, and exhibitors throughout the day. AMCIS is the Association for Admissions, Marketing and Communications in Independent Schools.

In this episode, we dive into the world of independent education with insights from Victoria Deadman Gatt (Royal Russell School) and Dominic Kalantary (OpenApply by Faria). We explore the tools and strategies that schools can use to enhance their admissions processes and build stronger relationships with prospective families.

Victoria's LinkedIn

Dominic's LinkedIn