Barbara Lewis, PhD, MBA, interviewed Trevor Berceau, Director of R&D at Epic, an EHR system serving 195 million users and supporting 6.5 billion logins in 2025. Trevor discussed the development of Epic's virtual assistant, Ask Emmie, embedded in MyChart. He described how the Emmie team integrated the patient voice by engaging individual patients and advisory councils, interacting with patients on-site in hospitals and clinics, and partnering with clients' patients through Patient and Family Advisory Councils and Safety Councils throughout the product's development.

Barbara Lewis, PhD, MBA, interviewed Donald Lazure, PA, Clinical Strategy Lead for Enterprise, at Commure on how the company has a long history of incorporating the patient voice in development of their technology. By capturing patient data, Commure can customize its products to patients' needs.

Barbara Lewis, PhD, MBA, interviewed Stefanie Broes, co-founder and CEO of Moonbird, a handheld device to guide breathing and minimize stress and anxiety while improving sleep. She discussed how the company involved users in the product's design and development and how Moonbird incorporates user feedback on an ongoing basis. At Moonbird, customer support is viewed as a gateway for feedback from users, and onboarding customers includes an invitation to be beta testers.