Most businesses reach for AI before they've defined the problem it's meant to solve. Brandon Holz says that's backwards.

In this episode of Take Flight, Motso sits down with Brandon Holz, Spitfire's Head of Implementation and AI Development, to talk about what actually separates businesses that get value from AI from those that don't. Spoiler: it's rarely the technology.

What you'll learn:

• Why a clearly defined problem and good data matter more than the tool itself
• Why people, not platforms, are the biggest success factor in AI adoption
• How to build a "hunger" for AI in your team without forcing it
• What an AI governance council actually does, and why you need one
• Which existing frameworks (ISO, GDPR, the EU AI Act) can shortcut your governance setup

Brandon also breaks down the psychology behind why people resist new tools, and what to do about the ones who think AI is coming for their job.

🎧 Tune in now to build a smarter, more human approach to AI in your business.

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How is AI changing the way creatives work? In this episode of the Spitfire Podcast, Motso hosts a roundtable with creative experts from Spitfire, including strategic, design, copy, social, and SEO pros, to unpack how AI is reshaping content creation.

We explore:

• How AI helps speed up ideation and research

• Using AI as a writing assistant (not a writer)

• The dangers of AI hallucinations and how to fact-check

• • Using AI to enhance brand strategy and SEO performance

• • The ethics of using AI in client work
    

  From content wireframes to SEO audits to social copy rewrites, we cover real use cases and honest insights from people using AI daily.

  
  

  📌 Watch this if you're in marketing, content, or design and want to understand the fundamental role of AI in creative work.

  
  

  💬 What’s your biggest AI learning so far? Drop it in the comments!

  
  

  🔗 Connect with Spitfire: spitfireinbound.com

In this episode of the Spitfire Take Flight Podcast, we explore the evolving role of AI in business and how it's revolutionising strategy, marketing, and decision-making. Hosted by Spitfire’s Strategic Director Alison Leishman, this discussion explores how artificial intelligence is no longer just a tool for automation—but a powerful engine for insight, intent decoding, and decision-making.

What You’ll Learn:

• How businesses can use AI to decode customer intent

• The real-world benefits and challenges of integrating AI into strategy

• Why aligning AI with your marketing funnel is critical

• Ethical considerations in driving engagement when using AI for businesses

• Practical tips for adopting AI efficiency in your content and sales workflows
  

Whether you're a strategist, marketer, or business leader, this episode provides actionable insights on leveraging AI to boost business performance, sharpening your AI Compass for smarter insights — today and into the future.

🎧 Tune in to stay ahead of the curve in a rapidly changing digital world. 👇 Don’t forget to like, comment, and share if this inspired your next strategy meeting!

#TakeFlightWithSpitfire ✈️ #AIinBusiness