I know how tempting it is to focus all our energy on homepage tweaks or endless marketing, but your hidden high-traffic pages might be quietly missing the mark. This week, I’m sharing the exact process I use to uncover your real top pages, evaluate whether they’re doing their job, and make simple changes that get bigger results. You’ll hear why every page needs one clear job, whether that’s to explain, build trust, or drive action.

By the end of the episode, you’ll know exactly how to check your Google Analytics, identify your most important pages, and upgrade your action buttons for quick wins. No massive rebrands or endless redesigns required, just smart, targeted improvements that help your visitors do what you most want them to do. When you learn how to maximize the website traffic you already have, your site (and not you) starts working harder for your small business.

01:42 - How to find your top five most-visited pages in Google Analytics

03:03 - The three main jobs every website page should have

06:44 - Questions to ask when evaluating if your pages are working for you

10:51 - Small fixes that make your busiest pages more effective

13:06 - How this looks in my own business

Links & Resources:

• Episode 186. The 20-Minute Analytics Setup Every Small Business Website Needs
• Follow me on Instagram @kristendoyle.co
• Let's talk about your website and systems: Book a Website Gameplan Call
• Explore your options for working together: Web Design Services
• Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode189

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

You know that feeling when you open up your website analytics and get hit with a wave of confusing charts and graphs? Or maybe you avoid checking altogether because it just feels overwhelming. If you’re tired of chasing numbers that don't really move the needle, I’m with you. Today I’m cutting through all the noise to help you zero in on just a few practical metrics that genuinely show whether your website is helping people understand what you do and take action.

We’ll take a hard look at the exact stats that actually inform your website strategy, along with my own simple monthly routine to move out of information overload and start making focused improvements that help your small business reach the right customers. No need to become a data nerd or launch a massive overhaul. The goal is to make your website work smarter for you, so you can spend less time guessing and more time growing your business.

01:16 – The stats that actually show if your website is working

02:45 – The four key metrics: sources, top pages, conversions, and devices

05:21 – Quality traffic matters more than high traffic

07:11 – How to do a simple monthly analytics review

10:31 – Improve your site with one useful fix at a time

Links & Resources:

• Episode 187. What Google Analytics Can’t Tell You (And the Free Tools That Can)
• Follow me on Instagram @kristendoyle.co
• Let's talk about your website and systems: Book a Website Gameplan Call
• Explore your options for working together: Web Design Services
• Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode188

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/

In this episode, I break down website behavioral data tools and show how to use them to support smarter decisions and sustainable small business growth.

Most business owners think once Google Analytics is set up, their website data game is strong. But here’s the problem: Google Analytics 4 gives you only half the story. Sure, you find out how many visitors stop by and which pages they visit, but you’re left guessing about what they actually do once they land on your site. Today I’m sharing the free tools that show you exactly how people interact with your pages, the three heatmap types every small business owner should know about, and why having both quantitative data and behavioral data is the secret to understanding what’s working and what’s falling flat.

It’s time to make stronger website decisions using real tools and concrete data. I'll walk you through the practical steps to start tracking and understanding your visitors’ behavior, so you can focus your business systems and simplified marketing exactly where they make the biggest impact.

00:00 - Why Google Analytics only tells half the story

01:54 - Quantitative vs. behavioral data (what you’re missing)

03:50 - How to use the three main types of heat maps

07:19 - Two free tools for website behavioral data

11:56 - Using path exploration in Google Analytics

Links & Resources:

• Episode 186. The 20-Minute Analytics Setup Every Small Business Website Needs
• Mouseflow
• Hotjar
• Book a website strategy call
• Watch this episode on YouTube.
• Follow me on Instagram @kristendoyle.co
• Let's talk about your website and systems: Book a Website Gameplan Call
• Explore your options for working together: Web Design Services
• Rate & review Small Business Savvy on Apple Podcasts

Show Notes: https://kristendoyle.co/episode187

Send us a text! (If you'd like a reply, please share your # in the message)

Stop managing your WordPress website and let us handle it! Learn more about our WordPress Careplan at kristendoyle.co/care.

Book your FREE Website Gameplan Call: https://kristendoyle.co/gameplan

Learn more about my WordPress CarePlan: https://kristendoyle.co/wordpress-care-plan/