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Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators

By: Emily Aborn
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Welcome to Small Business Casual, where we focus on designing a sustainable, cozy, and thriving business tailored to your LIFE. Not the other way around!


Here, small business meets your favorite pair of slippers. It's a little quirky, not too buttoned up, one less accessory, ahhh… just right.


From customer service, business productivity, and content marketing to making sense-of-the-behind the scenes, chaos, I walk alongside you as we make life and business less of a roller coaster ride and more like a walk in the park (with snacks, of course!).


I offer Small Business Copywriting & Content Marketing Consulting to interior designers, home trade professionals, service providers, coaches, consultants, non-profits, and entrepreneurs with a big mission!


Want to be a guest on Small Business Casual? Send Emily Aborn a message on PodMatch, here: https://www.podmatch.com/member/smallbusinesscasual

I do NOT accept pitches outside of PodMatch.

© 2026 Small Business Casual: Content Marketing, Productivity, Customer Experience for Entrepreneurs & Creators Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette

    Stuff They Don't Say: The Business Owner Roller Coaster w/Kristy Ouellette
    Jun 23 2026

    Text Emily!

    Since 2014, Kristy's been pivoting, innovating, and doing things differently as she stays visible in a highly competitive industry.

    In this episode, I sit down for a candid conversation with Kristy Ouellette, founder and owner of Mickey Guru Travel Company. We get into all the twists, turns, speed bumps, roller coaster rides, and magic of entrepreneurship:

    • How Kristy and I met (the power of showing up)
    • Travel agent myths and misconceptions, busted!
    • How Kristy's stayed afloat navigating pandemics, team member challenges, tough client situations, overwhelm, and more!
    • Why it's important to invest in yourself and your team for growth
    • And more!

    About Kristy

    Kristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.

    Website: mickeyguru.com
    Instagram: instagram.com/mickeygurutravel
    Facebook: facebook.com/MickeyGuruTravel
    TikTok: tiktok.com/@mickeygurutravel
    Talk Travel to Me Podcast: talktraveltome.buzzsprout.com

    About Me, Emily Aborn

    I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

    Successful marketing starts with a big-picture approach and a genuine connection as you step into becoming (and sharing) the real YOU.

    Email: emily@emilyaborn.com
    Website
    Facebook
    Instagram
    LinkedIn
    Substack
    Show More Show Less
    33 mins
  • Being Intentional Where You Show Up - Both Online & Off!

    Being Intentional Where You Show Up - Both Online & Off!
    Jun 16 2026

    Text Emily!

    With limited bandwidth and a desire to reduce digital distraction, all while INFINITE options tug at you...

    How do you decide where to actually put your time, energy, and efforts?
    Is social media for the birds at this point?
    How do you make time for more showing up in real life?
    How do you choose things that won’t make you completely exhausted?

    In this episode, we’re going to answer all of those questions (and then some) as we walk through where to show up online and off and how to be intentional with our limited time and energy.

    • The power of showing up in real life
    • Where to show up online and off based on your unique needs and goals
    • Questions to ask yourself to gauge time, energy, and interest
    • And more!

    Links & Resources

    Networking Episode with special guest, Ande Lyons: buzzsprout.com/2160062/episodes/18146270

    New England Podcasters Group: newenglandpodcasters.group

    About Me, Emily Aborn

    I’m Emily Aborn, a Small Business Copywriter and host of Small Business Casual. I help small businesses grow with marketing that makes a distinct imprint. I believe that sharing your work goes beyond strategies, frameworks, content for content’s sake, more social media posts, more, more, more.

    Successful marketing starts with a big picture approach and begins with a genuine connection as you step into becoming (and sharing) the real YOU.

    Email: emily@emilyaborn.com
    Website
    Facebook
    Instagram
    LinkedIn
    Substack
    Show More Show Less
    26 mins
  • 5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility

    5 Ways to Connect & Be Seen: How Who You Know Increases Your Visibility
    Jun 9 2026
    Text Emily! In last week's episode, we talked about how the next person you meet could change your life. Today, we're talking about what happens after you meet them, and more importantly, how other people can help you be MORE VISIBLE.In this special compilation episode, I bring together FOUR guests whom I know, like, love, and trust to share five out-of-the-box ways to increase your visibility. We talk about the power of collaboration, creativity, cohesion, community, and consistency in your marketing and how it can take you places that posting on social media simply can't touch! Quotes: F.O.C.U.S: Follow One Course Until Successful "The Default Answer is No" - Alex Sanfilippo“The real reason people procrastinate is because excellence is boring. The road to remarkable is paved with a whole lot of boring." -John Acuff🎙️ So You Wanna' Start a Podcast Workshop: eventbrite.com/e/so-you-wanna-start-a-podcast-tickets-1990514313896?aff=oddtdtcreatorKaren Kenney Karen Kenney is a writer, speaker, podcaster, certified spiritual mentor, and coach. She’s known for her dynamic storytelling, her sense of humor, her Boston accent, and her no-bullshit approach to spirituality, self-development, and transformational work. She's been a yoga teacher for 25+ years and has been a Thai Yoga Massage practitioner since 2008. She's also a Gateless Writing Instructor, the creator of WRITE CLUB, and the host of The Karen Kenney Show podcast.Website & Podcast: karenkenney.comInstagram: instagram.com/karenkenneyliveFacebook: facebook.com/karenkenney.writerWrite Club: karenkenney.com/writeclubKristy OuelletteKristy Ouellette is the owner of Mickey Guru Travel Company, where she and her team of travel-obsessed agents help families and friend groups book Disney, cruise, and all-inclusive vacations they’ll be talking about for years. In an industry where everyone is selling the same destinations, Kristy has built her brand by zigging when everyone else zags, including launching Talk Travel to Me, the podcast where no travel question is too basic, too bold, or too “wait, can I actually ask that?” Fair warning: listening may cause an immediate urge to book something.Website: mickeyguru.comInstagram: instagram.com/mickeygurutravelFacebook: facebook.com/MickeyGuruTravel TikTok: tiktok.com/@mickeygurutravelTalk Travel to Me Podcast: talktraveltome.buzzsprout.comJessica Mercier Jess Malli Mercier is the owner and creative behind JMM Artist Designer. She's a branding strategist, artist, and designer, known for her unique approach that blends artistic vision with intuitive design. Her signature method, focusing on collaboration and deep dives into each brand's essence, crafts identities that are visually stunning and deeply resonant. Fueled by her passion for creativity and a knack for capturing the soul of a business, Jess operates out of her studio, where art and strategy collide to create memorable brands.Website: jmmartistdesigner.comE-mail: jmmartistdesigner@gmail.comFB: facebook.com/jmmartistdesignerIG: instagram.com/jmmartistdesignerAlex SanfilippoAlex Sanfilippo is a podcaster and the founder of PodMatch.com, a platform that automatically matches podcast hosts and guests for interviews. Through PodMatch and his podcast titled Podcasting Made Simple, Alex helps independent podcasters grow their influence and revenue so they can better serve their listeners!PodMatch.com: joinpodmatch.com/emilyaborn Instagram: instagram.com/alexsanfilippo7/Facebook: facebook.com/AlexJSanfilippoLinkedIn: linkedin.com/in/alexsanfilippo/
    Show More Show Less
    34 mins
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