AI agents are moving beyond answering questions. They can take on substantial work, run processes and help businesses achieve things that weren't possible before. But how do you make sure they're creating real value, rather than simply adding another layer of complexity?

In this episode of Scaling With AI, Alex Bacon, founder of BrightKeel AI, speaks with Bryan McAnulty, founder of Latch Loop, about what it takes to make AI agents a practical part of running and growing a business.

Bryan shares why businesses need to rethink delegation, how to give AI agents the context and access they need, and where human creativity and judgement still matter.

They also get into three ways to structure AI work: automation loops, goal loops and feedback loops.

The conversation tackles some of the less obvious challenges too, from coordinating agents across teams to retaining ownership of their memory, skills and processes instead of becoming dependent on a single provider.

For founders, operators and senior leaders thinking seriously about leveraging AI in business, this is a grounded look at what effective adoption involves, and how people and AI agents can work together to get meaningful work done.

AI is changing how customers discover businesses, compare products and decide who to trust.

But what does it actually take to get your brand recommended by ChatGPT, Gemini and other AI search engines?

In this episode of Scaling With AI, Alex Bacon, founder of BrightKeel.AI and host of the Scaling With AI Podcast, speaks with Jackson Wightman, founder of tech PR and GEO agency Proper Propaganda, about how AI is changing search, brand visibility and reputation.

Jackson explains the growing importance of generative engine optimisation (GEO), why third-party coverage and earned media matter in AI-generated answers, and how businesses can start understanding the questions their customers are asking AI.

They discuss how to monitor where a brand is being cited, how PR, SEO and content work together in AI search, and why smaller businesses may have an opportunity to compete with much larger brands.

Jackson also shares lessons from his agency’s own experiments with creating structured content for AI engines, while keeping human writers and brand voice at the centre of content written for people.

The conversation offers a practical look at how businesses can approach AI search without losing sight of the fundamentals of good marketing, useful content and a strong reputation.

Customer feedback is everywhere. The real challenge is turning it into better decisions.

In this episode of Scaling With AI, Alex Bacon from BrightKeel AI speaks with Olly Jobling, Product Manager at Signable, about how AI agents are helping teams make better product decisions without losing the human judgement behind them.

Olly shares how Signable brings together customer evidence from sales calls, support tickets, CRM data and customer conversations, then uses AI to make that knowledge easier to find and act on.

He explains how agents such as his “Prospector” help teams connect new customer requests with existing ideas and evidence, while another agent gives engineers more context around the problems they are solving.

The conversation also explores a bigger question: should AI be used to replace people, or to improve the decisions people make? Olly shares a practical, human-centred approach to AI adoption, including the importance of prioritisation, governance, efficiency and preserving creativity.

If you’re interested in AI in business, leveraging AI for business growth, or practical AI adoption, this episode is well worth a listen.