S2 E7: Post Every Day BS - Why Content Without Strategy Doesn’t Convert
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S2 E7: Post Every Day BS - Why Content Without Strategy Doesn’t Convert
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You’ve heard it everywhere: “Post every day if you want to grow.”
But what if that’s actually hurting your business?
In this episode, I break down why daily content isn’t the magic formula it’s made out to be — and why smart founders are posting less, but converting more.
If you’re tired of showing up online and getting zero results, this one’s for you.
In this episode, you’ll learn:
- Why the “post every day” advice doesn’t actually serve most entrepreneurs
- What the algorithms really favour (with up-to-date data and science)
- How to calculate the true cost of your content
- The five elements every post needs to drive actual leads
- Why high-performing founders focus on strategy, not streaks
- How to stop chasing engagement and start building traction
Mentioned in the Podcast
Made to Stick - Dan and Chip Heath
Deep Work - Cal Newport
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