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If you’re only using AI to write your gym’s social media captions, you’re barely scratching the surface.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin and founder Chris Cooper share five AI workflows they use to cut admin, automate manual work and get more out of the software they already pay for.

They cover how Chris turns one recording into a week of content, how the Claude browser extension can do tedious setup work for you and how gym management software is adding AI that answers questions about your own numbers.

They also walk through Chris’s Meta Advantage+ ad experiment, how John turns call transcripts into a searchable database and how to delegate to AI without handing over your judgment.

Tune in to learn how to put AI to work in your gym today.

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0:00 - Why you're only scratching the surface with AI

0:59 - How to make a week of content with AI

3:54 - Using the Claude browser extension

5:45 - Using MCP servers with your gym software

8:19 - Testing Meta Advantage+ ads on a small budget

13:22 - Turning sales call transcripts into usable data

16:31 - Setting up Profit First with AI

19:18 - Why you should check AI's work

DISCLOSURE
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Hiring is scary. You’re taking on real financial risk, and you can’t know in advance whether it will pay off.

In this episode of “Run a Profitable Gym,” Two-Brain Business CEO John Franklin shows you how to figure out how much you can afford to spend on staff, how much to pay your next hire and how to tell whether that hire is working.

John walks through how to find the fair market value of your own work, what your gym’s real profit looks like once you account for it and how to calculate your salary cap.

He also explains how to give a new hire a 90-day trial so you know whether the investment is paying off.

Tune in to learn how to hire with a plan instead of a guess.

Links

Full-Time Coach Calculator

Gym Owners United

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0:00 - Why staffing feels so risky

0:35 - Why burnout comes back to hiring

1:36 - What your own work is really worth

2:58 - Is your gym actually profitable?

3:28 - What to do if you’re not profitable yet

4:13 - How to calculate your salary cap

6:12 - How to raise your salary cap

7:54 - How to know if a hire is working

8:59 - How to hire with confidence

Is your gym ready to hire a full-time coach? Use our free calculator to find out.

Matt Michaud grew his gym’s monthly revenue from about $12,000 to more than $80,000. He now has six full-time staff, with at least two coaches making six figures.

In this episode of “Run a Profitable Gym,” John Franklin talks with Two-Brain mentor Matt Michaud about how he broke through revenue plateaus at $20,000 and $30,000 a month.

Matt explains how he moved from part-time coaches to full-time careers, and how “intrapreneurialism” lets coaches earn more by building their own programs inside his gym.

Matt also shares the story that changed how he thinks about his work, and walks through his current project: a 20,000-square-foot commercial building that will house his gym and other tenants.

Tune in to learn how to create real careers for your coaches and grow your gym with them.

Links

Full-Time Coach Calculator

Gym Owners United

Book a Call

0:00 - Intro

1:06 - Where Matt's gym was when he joined Two-Brain

1:58 - The note that changed how Matt ran his gym

6:37 - Going from side hobby to professional gym

9:03 - Breaking through the first revenue plateau

15:44 - The second plateau and the coach who bought a house

20:04 - What coach intrapreneurialism looks like

23:26 - The math behind paying a coach six figures

28:55 - Why Matt is building his own commercial building

39:34 - Where to start if you want this for your gym