Erika Hecht, author of "The Leader Effect: How to Grow Faster by Leading the Market" and leader of Market Ascent, discusses replacing outdated sales and marketing playbooks with growth through industry leadership. Hecht also explains how companies stuck chasing leads and quarterly numbers can become magnets by defining a bold leadership stance, aligning teams, and demonstrating market leadership daily to build trust and shorten the path to senior decision makers. She outlines her trademarked framework—Accelerate (define the market and energize go-to-market), Elevate (co-create value through collaboration and co-innovation), and Dominate (advance the industry for greater impact, not ego). Examples include a space-industry organization that achieved $125M economic impact and grew a 6,000-person community, and energy leaders convened to drive digital co-innovation around safety and risk. Hecht shares her personal "don't be vanilla" story, emphasizing proactive leadership, authenticity, and matching tech innovation with go-to-market innovation.

Cindy interviews Reamonn Soto, CEO of Sensatek Propulsion Technologies, which develops passive wireless (radio-frequency) temperature and strain sensors—high-temperature "stickers"—for measuring rotating machinery like jet engines where conventional instrumentation is difficult. Soto explains how earlier, more accurate data reduces uncertainty, accelerates design-test loops, improves engine efficiency, durability, and reliability, supports root-cause analysis for fielded industrial engines, and enables continuous monitoring to help predict failures, including in recreational aircraft where many accidents are engine-related. He recounts struggling in math and science in high school, joining the Marine Corps after 9/11, a turning point through faith, then studying physics at Florida A&M, building a low-cost antenna project, and pursuing aeronautics research at Embry-Riddle. Soto shares a major red-light moment: after a 2019 $2M raise, the pandemic and venture "nuclear winter" led to near-cash exhaustion and major team reductions; a green-light followed when strategic investments from Invenergy and Constellation validated his adaptable, problem-first approach. He discusses being selected for DOE lab-embedded programs (including West Gate), gaining funding, access to lab equipment, and communication/storytelling coaching, and previews upcoming sensing technology releases and growth opportunities amid new aviation standards, electric propulsion, and expanded partnerships across OEMs and airframers.

00:00 Podcast Welcome

01:14 Meet Reamonn Soto

02:48 Sensors For Jet Engines

04:57 Sticker Sensor Benefits

09:36 Finding His Path

10:09 From Marines To Physics

12:57 Jet Lab Breakthrough

16:13 Faith And Leadership Shift

20:41 Red Light Cash Crisis

25:26 Green Light Strategic Backing

28:27 West Gate Program Wins

30:39 Communication As Advantage

33:33 Whats Next For Sensatek

37:17 Final Thanks And Wrap

Drawing Out Your Genius with Lisa Rothstein | Smile, Slide, Sketch & Visual Storytelling

Host Cindy Skalicky welcomes Lisa Rothstein, CEO and founder of Drawing Out Your Genius, a cartoonist and visual artist whose work has appeared in The New Yorker and author of the award-winning book Drawing Out Your Genius. Lisa recounts her early love of comics, a long advertising and copywriting career, and how drawing in client sessions helped people understand complex ideas through visualization. She describes pivoting into graphic recording and virtual visual note-taking during COVID to combat "Zoom hell," improve engagement, and help teams remember key points. Lisa explains how advertising honed her ability to distill and extract value from technical detail, shares her "three Cs" framework (character, concepts, context), and introduces "smile, slide, sketch" for keeping presentations engaging. She outlines her book's SKETCH structure, where to buy it, and a free bridge-sketch download.