RE-RELEASE: Elevating IR: NIRI Session on Best Practices vs Adaptive Practices
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RE-RELEASE: Elevating IR: NIRI Session on Best Practices vs Adaptive Practices
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In this episode of Elevating IR, David Grunfeld and Mark Hayes examine one of the most significant shifts underway in IR. The collapse of the best practice as a durable standard.
Breakwater's global research makes the case plainly. Only 5% of respondents believe a best practice is something defined externally. 46% said a practice is only valid if it improves investor understanding. And the half-life of an IR best practice has collapsed to roughly nine months. This means anything marketed as best-in-class for 2027 based on 2025 conditions is already obsolete.
This points toward a different model. An adaptive IR operating system that learns from every capital markets interaction and treats yesterday's practice as an input, not an answer. The question for IR teams heading into the second half of 2026 is not what best practice to adopt. It is whether their program is built to learn faster than the market changes.
Originally published on Jun. 3, 2026.