“The most expensive way to practice is on an appointment.” On day three of Setting Expectations Week, James Shaw tackles price reductions. He starts with how to tell a home is overpriced: showings, online views, feedback, and offers are the market’s answer. Then he walks through the graph on Shift page 147, which shows the cost of overpricing. Buyer interest peaks in the first couple of weeks, then fades, and buyers start to believe the market is falling even when it’s stable. Each small reduction still lands above the market, so you end up chasing it. He adds Shift page 138 (buyers want value in any market) and Shift page 149: when a seller rejects an offer, they’re buying their home back at that price.

Aired on November 11, 2026

The Pivot: SHIFT Ahead morning call is in an interview format, where agents across the globe share their expert input on various real estate topics. If you are stuck, we have the solution. This mastermind prepares any real estate agent to be several steps ahead of a market shift.

James Shaw started this community during the pandemic. After 6 years, the Pivot: SHIFT Ahead is composed by 126.400 real estate agents. Through playbooks, masterminds and events, Shaw provides a growth and accountability space for those who need support.

JOIN US ON FACEBOOK FOR FREE & EXCLUSIVE MASTERMINDS: facebook.com/groups/SHIFTDaily

Ready to Scale Your Real Estate Business? JOIN THE INSPIRE COLLECTIVE FOR MORE www.jamesdshaw.com