Periods, Performance, and Swagger with Amanda Calabrese
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Amanda Calabrese not only helped redesign the tampon, she also rebranded how we think about it - as high performance game day equipment.
A Stanford-trained engineer and six-time US national champion in surf lifesaving, Amanda co-founded Sequel, the first redesign of the tampon in almost 100 years for athletes and everyone who's ever been let down by their period products. In this episode of It's Called a Re:Brand, she and Cat Canada get into turning a class project into an FDA-cleared product, the identity crisis of losing her spot on the national team, why founder-led content is the girlboss era repackaged, and why women should finally get to say "I'm the best" out loud. Recorded live in front of the Re:Brand community.
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