Opening Weekend: Selling Hollywood with Jim Fredrick kapak görseli

Opening Weekend: Selling Hollywood with Jim Fredrick

Opening Weekend: Selling Hollywood with Jim Fredrick

Yazan: Jim Fredrick
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OPENING WEEKEND: Selling Hollywood with Jim Fredrick takes you inside the campaigns that sold some of Hollywood's biggest movies. Former studio marketing executive, author and professor Jim Fredrick is joined by the filmmakers, executives and advertising colleagues who helped create the trailers, posters and campaigns -- providing a facinating oral history of how Hollywood sells its product.2026 Art Economics Marketing Marketing & Sales
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