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Missed Opportunities for Good

Missed Opportunities for Good

By: Alana Ficalora + Steph Belsky
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Hosts Alana Ficalora and Steph Belsky are breaking down the latest branded impact campaigns and events, celebrating what companies are doing well and offering suggestions for ways they can amplify and expand their social impact. Missed Opportunities for Good is an initiative powered by Love of Good and Aligned for Impact.Alana Ficalora + Steph Belsky Economics Marketing Marketing & Sales
Episodes
  • 2026 Q1 roundup: Pinterest, Aerie, and cancer prevention
    May 21 2026

    Today we’re getting nostalgic for simpler times with Pinterest, getting REAL with aerie, and covering the many ways cancer prevention is being addressed from big pharma (Cologuard and Abbvie) to nonprofits (Cancer Support Community and Gilda’s Club).

    Feel inspired? Check out the nonprofits linked below & donate, educate, advocate.


    RESOURCES + LINKS

    • Pinterest: “How did they do it?”, Pinterest Impact
    • Aerie: “100% Aerie Real with Pamela Anderson”, anti-AI pledge, Aerie Real Foundation, Aerie events
    • Cancer Support Community x Gilda's Club "CSC-867-5309"
    • Cologuard "The 2nd Talk"
    • Abbvie "Striking Out for Cancer"

    Nonprofits & Foundations:

    • Cancer Support Community/ Gilda’s Club
    • Youth Mental Health Corps
    • Hidden Healing Fund
    • UNICEF Global Coalition for Youth Mental Health
    • Racing for Children’s

    Episodes referenced:

    • Episode 50: Creative Conversations with Kim Chappell

    • Episode 4: July round up - Stella Artois, Barbie + Smartsheet

    We'd love to hear from you:

    • Who would you like to see us interview?

    • What campaign would you like us to audit?

    Follow us on Instagram + LinkedIn. Missed Opportunities for Good is powered by Love of Good + Aligned for Impact.

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    59 mins
  • Creative Conversations with Bobby Jones
    May 7 2026

    Today we’re joined by Bobby Jones, co-founder of Conspiracy of Love, Good Is the New Cool, and RIVET. Join us to learn about Bobby’s passion for uplifting young people, how he’s reimagining how we think about culture, and why he believes it’s important to stay focused on where we have the greatest power. Bobby brought us REVERB's campaign to turn concerts into climate action to evaluate live using our criteria.

    Follow Bobby on LinkedIn, and be sure to check out Bobby’s personal site, Conspiracy of Love, Good Is the New Cool, and RIVET.

    RESOURCES + LINKS:

    • Peace First

    • The Solutionaries Series on YouTube & on Time

    • How Adam Garder & REVERB are turning concerts into climate action

    • REVERB

    We'd love to hear from you:

    • Who would you like to see us interview?

    • What campaign would you like us to audit?

    Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

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    55 mins
  • Creative Conversations with Kim Chappell
    Mar 19 2026

    Today we’re joined by Kim Chappell, Chief Brand Officer of Bobbie, and mom of three. Kim has been named one of Forbes 50 Most Entrepreneurial CMOs, Shorty’s Brand Marketer of the Year 2025, and listed in the Adweek Creative 100. Join us to learn how Kim’s background in journalism influences how she approaches impact, how she lives by the value “you say something, you do something,” and why she recommends starting small. Kim brought us Redfin x Rocket Mortgage’s “America Needs Neighbors Like You” campaign to evaluate live using our criteria.

    Follow Kim on LinkedIn and be sure to check out Bobbie if you’re not already a superfan like we are!


    RESOURCES + LINKS:

    • Redfin x Rocket Mortgage’s “⁠America Needs Neighbors Like You⁠” Superbowl Campaign
    • "Won't You Be My Neighbor" Lady Gaga Original
    • Meghan Koziel IG
    • Bobbie Breasties
    • St Louise House, Austin
    • The Elizabeth Ann Seton Board
    • Spread the Jelly
    • "Martha" Documentary


    We'd love to hear from you:

    • Who would you like to see us interview?

    • What campaign would you like us to audit?

    Follow us on ⁠Instagram⁠ + ⁠LinkedIn⁠. Missed Opportunities for Good is powered by ⁠Love of Good⁠ + ⁠Aligned for Impact⁠.

    Show More Show Less
    1 hr and 5 mins
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