Marketing Isn't Broken. The Organizations Behind It Are. Featuring Lee Roth
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Marketing Isn't Broken. The Organizations Behind It Are. Featuring Lee Roth
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Marketing leaders have more data, more technology, and more ways to reach consumers than ever before. So why are so many organizations still struggling to turn marketing investment into meaningful business growth? According to Lee Roth, Co-Founder of The Actionists, the answer often has less to do with marketing execution and more to do with the organizational structures standing in its way.
In this episode of Agency Alchemy, Lee explores the hidden challenges undermining marketing effectiveness, from the measurement paradox and AI readiness gap to the growing leadership burden on CMOs and what he calls the "alignment tax." Drawing on his experience with major global brands, Lee makes the case for better problem diagnosis, stronger relationships across the C-suite, and a renewed commitment to marketing fundamentals. Along the way, he explains why chasing every technological innovation can distract marketers from their real responsibilities, and why the industry's next big breakthrough might actually come from getting back to basics.