Martijn Lofvers talks about Supply Chain Media: what they do, why storytelling is key, cutting through the noise, & how media is shaping how businesses operate.

[03.09] Martijn's career journey, and the experiences that ultimately led to the founding of Supply Chain Media.

"The world of technology and supply chain was becoming more intertwined."

[06.30] What was missing from the supply chain conversation when Martijn established Supply Chain Media, why that disconnect still exists, and why businesses need to look outwards as well as inwards to understand their markets and drive success.

"There's still a business gap between strategy and supply chain."

[10.56] From content to community: the full breadth of the Supply Chain Media brand and the audience it serves.

[13.50] How Supply Chain Media occupies a unique position at the intersection of media, research, events, consulting and executive communities – and the magic that happens when those worlds come together.

"You can get a 360 view on strategic, tactical and operational levels."

[16.59] Martijn's obsession with storytelling and visualisation: why they matter so much, why they are often missing from supply chain communication, and what a great story can communicate about the complexity of supply chain that slides and data simply can't.

[21.55] The gap between what supply chain leaders say is important and what is actually keeping them awake at night.

"Leaders are uncertain… how do they know if their employees are ready for transformation?"

[25.50] How the changing media and content landscape is reshaping the way businesses build trust, influence and relationships.

[29.19] With more supply chain content than ever before, how organisations can cut through the noise and earn attention.

"Less is more. The biggest restriction for all of us is time… you have to stick out, with great stories and news. The old ways of bombarding people don't work any more, you have to build trust."

[33.39] What Martijn has learned about what senior executives actually want from one another – and from organisations like Supply Chain Media – through building a community of supply chain leaders rather than simply an audience.

"The supply chain function has the most relationships internally with other business functions, and to suppliers, service providers, and customers. It's the best environment to do strategic thinking."

[39.37] Martijn's advice for supply chain leaders who have something important to say, but are struggling to get anyone to pay attention.

"Why do you think nobody is listening? Do you have the right audience, the right channel, is your message distinctive?"

[42.43] What supply chain leaders will need from media and knowledge platforms in the future that they don't need today – and the role Supply Chain Media can play in that future.

"What's a hype, and what's a trend?"

Head over to Supply Chain Media's website now to find out more and discover how they could help you too. You can also connect with Supply Chain Media and keep up to date with the latest over on LinkedIn or YouTube, or you can connect with Martijn on LinkedIn.

Check out our other podcasts HERE.

Sarah Barnes-Humphrey, founder & host of Let's Talk Supply Chain talks about her entrepreneurial journey, challenges & opportunities, & having more fun with AI.

[03.10] Why supply chain is in Sarah's DNA, and how she began her industry career.

"Supply chain is in my blood – I've been talking about supply chain and logistics at the dinner table since I was nine years old!"

[05.20] How, and why, Sarah founded her own supply chain media business.

"Marketing in supply chain was a bit stuffy, the conversations were a little boring, and I wanted to change that. I wanted to push the industry in a different direction."

[09.26] From unexpected resilience to finding hidden courage, what's surprised Sarah most on her entrepreneurial journey.

"I say yes, and I do it anyways – even though I'm terrified!"

[11.28] Where Let's Talk Supply Chain North America is after eight years, and Sarah's biggest achievements over the course of its evolution.

[14.55] Why 2026 became the year of global expansion, and how Let's Talk Supply Chain maintains a consistent brand while recognizing the different priorities of regional markets.

"We've spent a lot of time building out the infrastructure, the team, making sure they understand supply chain – we really took some time to get that right."

[18.21] From community to bridging the gaps, the biggest opportunities for greater collaboration between North America, Europe and Asia.

"Supply chains in North America need to understand what's happening in Asia Pac, the Middle East, Europe. We've really seen the gaps, particularly in the last year with US tariff volatility."

[20.13] The big issues keeping supply chain leaders awake at night in 2026.

"Supply chain right now is exciting – but it's also overwhelming."

[22.40] The biggest challenges and opportunities in new technology, why we need to have more fun with AI, and navigating through the hype to make the right decisions around new trends and solutions.

[25.50] What Sarah has learned through her experiences of founding and scaling a business.

[27.48] What still excites Sarah about supply chain after more than 25 years in the industry.

[29.34] The biggest misconception about working in supply chain.

[31.36] The future for Sarah, and Let's Talk Supply Chain.

You can find out more about Sarah and her journey over on her website, or follow her on LinkedIn, Instagram or YouTube.

Check out our other podcasts HERE.