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Let's Talk Dog Business

Let's Talk Dog Business

Yazan: Jo & Vicky
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Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started. Career Success Economics
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  • Why Niching Down Won’t Kill Your Business (And Might Save It)

    Why Niching Down Won’t Kill Your Business (And Might Save It)
    20 Oct 2026
    Would you love to specialise in one area of dog training? but are worried that limiting your clients to people you really want to work with would leave you poor or what would happen if doing that didn´t work out? In this episode, we explore how focusing on what you do best builds trust, helps the right type of clients to find you, while making your business more rewarding and, often, more profitable. We share how to identify the niche that will light you up, ways to build confidence in your expertise, and how to know when and how to refer clients on when your expertise does not match their needs. In addition, we cover how putting clear processes in place and investing in the right admin support takes the pressure off you and helps your business function better. KEY TAKEAWAYS  Specialising Reduces Friction: Focusing in on a form of dog training that you enjoy and are good at makes each day, a good day. You are doing something you love and because it is a more repeatable system, running your business is much simpler.  Specialising Gets You Noticed and Builds Trust: Most clients value focused expertise over someone who just offers a general service and are willing to pay for that experience.  Be Clear About How Your Expertise Helps: Share your experience, don´t be shy, make the benefits clear to would be clients. But don´t over promise and don´t be afraid to refer people you cannot yet help onto someone else.  Don’t Let Fear of a Smaller Client Pool Stop You Specialising: Often, there will be far more people out there looking for that specific service than you first thought. So, try niching down if it does not work out just change direction.  Build a Business That Supports Rather Than Drains You: To take the pressure put in place packages, clear processes, and get help with admin. You don´t have to do everything. BEST MOMENTS “What would you love to do day in day out? What’s the thing that like really lights you up?” “I love the idea of only working with a type of dog that I love or a type of person that I like really enjoy working with.” “How do you know they're not out there? Just because you haven't seen them all walking around your local area.” If you think your business could benefit from a fresh perspective - or you’d like help identifying your niche - join the CBA community and continue the conversation with us. Here is the link - https://www.facebook.com/groups/caninebusinessacademycommunity⁠ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    47 dk.
  • DO's & DON'Ts for Your Business - Personal Branding and Marketing That Gets The Cash Coming In Fast

    DO's & DON'Ts for Your Business - Personal Branding and Marketing That Gets The Cash Coming In Fast
    13 Oct 2026
    Are you struggling to market your dog business, gain traction and bring in a steady stream of customers? Have you fallen into the trap of wasting hours redesigning logos, websites, and posting on socials instead of getting out there and getting known? In this episode, we share how to stop being a local secret and build high demand. We cover how to collaborate with vets and other local businesses in a win-win way that brings in customers, why your personality is your true brand, and how clarity changes everything. As well as how to stop letting fear hold you back, and why showing up consistently is the ultimate game-changer. Sick of spinning your wheels? Join us for an epic, no-BS one-day training to craft your offers, nail your pricing, and get moving. Grab your ticket at https://www.caninebusinessacademy.com/one-day - let’s get your business thriving! KEY TAKEAWAYS Stop Hiding Behind Brand Building and Prep: Spending weeks deliberating over logos, brand colours, and business names delays your launch and doesn't bring in cash. Nobody cares what your business is called, they just need to know you can solve their problem. Real Conversations Beat Passive Marketing: Shoving leaflets through doors or dropping cards at reception desks without context rarely works. Having actual conversations with local business owners and customers is a far more effective way to get remembered and recommended. Collaboration Works But Only With Win-Wins: Partnering with vets, groomers, or rescue centres is an effective way to get known, but your approaching them cannot be a selfish grab for clients. Instead understand their struggles, work out how you can help so that you genuinely bring value to the table. Just Tell People What You Do: Too many new business owners keep their venture a secret out of fear of judgment. Constantly talking about what you do ensures people know who to call when they need help and boosts your confidence in what you have to offer. BEST MOMENTS “You’re the local area’s best kept secret because you don’t actually exist or do anything.” “So many of us are losing a potential opportunity to get your business working sooner rather than later .” “I remember telling everyone I’m a dog trainer…. when I was starting to grow that business.” “If they're seeing all these nightmare dogs coming in, I could be the solution to that problem.” “You've got to start building up that personal brand.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    55 dk.
  • How to Keep Going When Life Falls Apart

    How to Keep Going When Life Falls Apart
    6 Oct 2026
    How do you keep going when everything feels like a s**tshow? How do you keep your business and personal life on track? Life doesn’t stop when you’re dealing with grief, family illness, or a crisis with your dog. So, in this episode, we get honest about the different approaches when trying to cope, including throwing ourselves into work, shutting down, compartmentalising, or getting stuck in the worst-case scenario. We talk about losing beloved dogs, managing a sudden spinal injury, caring for a parent, and the pressure we felt to make our struggles sound “bad enough” to be taken seriously. We discuss why there’s no one right way to cope and how finding people you can talk to without judgement, and making space to open the box, can help you to keep moving forward. KEY TAKEAWAYS  Everyone´s Life Gets Messy : No matter how organised or careful you are, at some point life will throw the unexpected at you. When that happens don´t burden yourself by blaming yourself or thinking why me.  There’s No One Right Way To Cope: Some people keep working through a difficult time; others need to step back. Don’t assume one approach is more resilient, or better. The approach that works for you is what you need.  Know The Difference Between Refocusing And Avoidance: Work can offer structure and a productive outlet, but you still need to make space to return to and deal with what you’re feeling.  You Don’t Have To Prove You’re Struggling: It can feel easier to justify time off by making things sound worse than they are. This is not a good idea; you end up convincing yourself that your situation is harder than it is.  Talk To The Right People: Share your difficult experiences with people who can listen without judgement or turning the conversation back to themselves.  Give Yourself Room To Function Differently: Grief, family pressures and crises with your dog can affect your energy and your business. Notice what you need and respond with self-compassion, not comparison. BEST MOMENTS “I've always tried to think of a s**t situation and naturally try and flip it into a good, a better situation.” “Now I'm not saying my way is better... I don't think there is a better or a worse or a right or a wrong way.” “We're not on our own in this life and this journey. We're experiencing it differently, and it should be okay to talk about it.” SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    41 dk.
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Very interesting podcasts for dog pros. Lots of useful information. Well done ladies. Karen - Menopause and the Dog Professional.

Dog Pros need to listen to this podcast.

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