Lead. Win. - An Extreme Ownership Podcast cover art

Lead. Win. - An Extreme Ownership Podcast

Lead. Win. - An Extreme Ownership Podcast

By: Echelon Front LLC
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Lead. Win. - An Extreme Ownership Podcast

Hosted by Leif Babin and Jamie Cochran

In a world where leadership is tested daily, Lead. Win. brings you the hard-earned lessons, battle-tested principles, and real-world strategies you need to excel. Join Leif Babin, co-author of Extreme Ownership and decorated combat leader, and Jamie Cochran, a renowned leadership instructor, as they break down the core tenets of Extreme Ownership and apply them to the challenges of business, family, and life.

Each episode dives into practical examples and case studies, featuring conversations with leaders from all walks of life. Whether you're a CEO, coach, teacher, or simply striving to lead better, this podcast equips you to take ownership, lead with courage, and—ultimately—win.

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Economics Management Management & Leadership
Episodes
  • The Truth About Low Morale (Most Leaders Get This Wrong)
    Apr 28 2026

    Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown


    What do you do when your team just isn’t motivated—and nothing seems to fix it?

    In this episode, Jocko Willink and the team break down how leaders can take ownership of low morale, negative attitudes, and disengaged teams. The answer isn’t blame—it’s leadership.

    Through real-world combat stories and business examples, they explain why people lose motivation, how lack of ownership and unclear purpose drive negativity, and what leaders can do to turn it around fast.

    You’ll learn how to:

    • Give meaningful ownership that actually improves attitude
    • Connect the “why” so people feel valued and engaged
    • Create small wins to rebuild momentum
    • Reframe tough situations into challenges worth taking on
    • Use honesty and transparency to eliminate doubt and negativity

    If your team is struggling—or if you’ve ever dealt with someone who’s “never happy”—this episode gives you the practical tools to lead through it.

    Because when morale drops… it’s not a people problem. It’s a leadership opportunity.

    Show More Show Less
    19 mins
  • How Great Leaders Tell the Brutal Truth and Get Everyone On Board
    Apr 21 2026

    📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

    https://echelonfront.com/links/


    ➕ Follow Us On Social:


    https://www.instagram.com/echelonfront

    https://twitter.com/EchelonFront

    https://www.facebook.com/echelonfront/

    https://www.linkedin.com/company/echelon-front-llc/



    Nobody likes change, especially when it leads to constant shifting priorities within organizations. This episode of the Leif, Jamie and JP discuss the challenges of frequent changes and the importance of effective change management to prevent frustration and maintain strong relationships. We emphasize that individuals and teams must cultivate flexibility and learn to adapt to change to thrive in dynamic environments.

    Show More Show Less
    23 mins
  • Drowning in Work? This Is the Answer
    Apr 14 2026

    📚 Books On Amazon: Purchase books by Jocko Willink and Leif Babin on Amazon.

    https://echelonfront.com/links/


    ➕ Follow Us On Social:


    https://www.instagram.com/echelonfront

    https://twitter.com/EchelonFront

    https://www.facebook.com/echelonfront/

    https://www.linkedin.com/company/echelon-front-llc/


    Free Weekly Leadership Newsletter: https://engage.echelonfront.com/Rundown


    -


    Many people ask how to balance work and life, and feelings of being burned out and stressed out are common challenges. This video addresses the overwhelm paralysis that can arise from these struggles, offering mental health tips to navigate the demands of daily life. Understanding and managing emotional exhaustion is key to finding equilibrium.

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    23 mins
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