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Influence Anyone

Influence Anyone

By: Howie Chan Influence Strategist @ The Behavioring Company
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The #1 podcast on applied influence psychology. Each episode, I sit down with the world's leading experts and practitioners to uncover the hidden psychology that helps you influence yourself (mastering your mindset, habits, and decisions) and get buy-in from others (branding, storytelling, negotiating etc.). Together, we turn science into playbooks you can apply to lead, persuade, and create extraordinary success. Hosted by Howie Chan, this show features top human behavior experts, best-selling authors, influential marketers, and elite performers sharing proven strategies for branding, storytelling, sales, and ultimately, influence. Whether you're building your value proposition, refining your speaking skills, or learning communication skills for leaders, each episode delivers actionable insights to elevate your brand and career. From storytelling in marketing to career reinvention, discover influencer strategies that help you stand out, connect, and lead with impact. Perfect for entrepreneurs, executives, and anyone ready to grow their influence and authority.Howie Chan Economics Marketing Marketing & Sales Science Social Sciences
Episodes
  • Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales

    Cognitive Neuroscientist: The Only 10% That Matters in Marketing & Sales
    Jun 23 2026
    Your audience forgets 90% of what you say within 48 hours. Neuroscientist Dr. Carmen Simon says that's not the problem. The problem is that most people have no control over which 10% survives. Howie Chan sits down with Carmen to break down the neuroscience of memory. Carmen reveals how memory actually forms in the brain, why the brain is not getting lazier, and how the most persuasive communicators build messages that survive long after the conversation ends. You'll learn how to clarify and repeat your 10% message, how to prime your audience before your key idea lands, how to trigger memory retrieval through environmental cues, and why complexity, not simplicity, keeps audiences engaged longer. Chapters: 00:00:00 Why 90% of Your Message Disappears After 48 Hours 00:07:36 How Memory Forms, Consolidates, and Gets Retrieved 00:09:49 The Priming Effect: Getting Brains Ready to Remember 00:20:36 Cognitive Ease: Understanding Supporting Points 00:23:08 Encoding, Consolidation, and Retrieval of Memories 00:29:11 How to Capture Attention 00:37:09 Faces in Ads Don't Always Help You 00:46:08 Carmen's Journey to a Double PhD 00:48:59 Having Chemistry with Your Message 00:56:59 How Memory Influences Decisions 01:00:46 Pivoting Your Brand Without Losing Your Audience 01:05:50 Complexity Keeps Audiences Engaged From Dr. Carmen Simon: Website LinkedIn Books Mentioned in this episode: Apple Intelligence Advert: https://www.youtube.com/watch?v=a6RX9kJ01Kw Story Selling versus Data Selling: https://www.youtube.com/watch?v=Udgvfulyjb4 Nail Your Niche Masterclass → https://www.howiechan.com/niche Nail Your Niche Without Overthinking and Become the ONLY Choice — Produced by Ideablossoms
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    1 hr and 11 mins
  • You're Not Broke, You're Behaving Broke: 7 Science-Proven Reasons People Stay Poor (+ Bonus #8 That Changes Everything)

    You're Not Broke, You're Behaving Broke: 7 Science-Proven Reasons People Stay Poor (+ Bonus #8 That Changes Everything)
    Jun 16 2026
    Most people think being poor is just a money problem. It’s not. Being poor can mean less impact, less freedom, less fulfillment, and ideas that never reach the world. In this solo episode, Howie Chan breaks down the seven science-backed reasons people stay stuck, and adds a critical bonus eighth that most people never see coming. Drawing from neuroscience, behavioral economics, and psychology, Howie explains why logic loses to emotion, why stories outperform facts, and why being talented but invisible is one of the most economically dangerous positions you can be in. You'll learn how emotion drives every decision, why the availability heuristic determines who gets opportunities, how present bias quietly compounds into mediocrity, and what it actually takes to break through the invisible ceiling your own identity creates. Chapters: 00:00:00 Logic Versus Emotion 00:02:36 Facts Versus Stories 00:03:50 Choosing Short-Term Comfort Over Long-Term Gains 00:05:26 The Fear of Judgement 00:07:21 People Can’t Choose What They Can’t Remember 00:08:38 Your Current Reality Is Not a Fixed Truth 00:10:00 More Information Does Not Mean More Value 00:11:18 Bonus: The Value of Understanding Human Behavior Check out Howie’s episode about LinkedIn: 99% of people are using LinkedIn WRONG (5 things I’d do if I had to start today) (Episode 76) What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots.) → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is.
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    14 mins
  • What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity

    What Fundraisers Know About Human Behavior That Most Leaders Don't | The Science of Generosity
    Jun 9 2026
    Behavioral scientist, fundraising strategist, and author of Neurogiving, Cherian Koshy, joins Howie Chan in this episode where they dive deep into how to influence people to give—and what behavioral science teaches us about generosity, identity, and contribution. Drawing from behavioral science, neuroscience, and decades of fundraising experience, Cherian reveals that generosity is hardwired into human behavior and may be the fastest path to trust, loyalty, and lasting behavior change. Together, they explore why people give, how identity shapes decision-making, and why organizations often fail when they try to convince people to give. You'll learn how nonprofits, businesses, leaders, and entrepreneurs can stop pushing and start creating environments where people naturally want to contribute. Whether you're building a brand, leading a team, raising funds, or simply trying to influence more effectively, this conversation offers a powerful reframe: influence begins when people feel seen in their highest and best form. Episode Breakdown: 00:00:00 From State Debate Champion to Influence Expert 00:08:24 Humans Are Hardwired for Generosity 00:14:50 The Biggest Fundraising Mistake Organizations Make 00:23:11 How Generosity Builds Better Businesses and Teams 00:29:38 Decision Architecture and the Emotions Surrounding Decision Making 00:34:18 Consumer Giving vs. Corporate Giving 00:42:18 The Neuroscience Behind the Joy of Giving 00:44:45 Donor Retention and Why Most Organizations Get It Wrong 00:55:00 Neuro-Linguistic Programming, Language and Ethical Influence 01:00:46 Be Generous First Experts Shouldn’t Have to Be Invisible If you’re an accomplished professional, executive, or expert who knows you have more to say, more to contribute, and wants to become known for your ideas in the AI era… I’m putting together a small executive intensive around influence, positioning, visibility, and authority. You can join the waitlist at: howiechan.com/waitlist What’s Your Influence Style? What do you do when you need someone to do something? This quiz will help you discover what is your most natural influence style, so you can use that strength more effectively (and know your blind spots). → https://www.influencestylequiz.com/ Join 700+ leaders who've already uncovered what their style is. Episode Resources: Check out the conversations mentioned in this episode at https://www.howiechan.com/podcast: TEDx Former Executive Producer Reveals: Most Ideas Fall Flat, Make Yours Irresistible with The Red Thread Framework with Tamsen Webster (episode 67) (https://www.howiechan.com/podcast/tamsenwebster) 400+ Behavioral Science Theories Decoded: an ABC Guide to Supercharge Your Marketing with Tom Bowden-Green and Luan Wise (episode 66) (https://www.howiechan.com/podcast/tomandluan) Godfather of Influence: The Persuasion Principle that Resulted in a $700,000 Gift & The "Bible of Online Marketing" with Robert Cialdini (episode 50) (https://www.howiechan.com/podcast/robertcialdini) From Our Guest: Website (https://www.cheriankoshy.com/) LinkedIn (https://www.linkedin.com/in/cheriankoshy/) Instagram (https://www.instagram.com/cheriangkoshy/) Facebook (https://www.facebook.com/cheriankoshy) Neurogiving by Cherian Koshy (https://neurogivingbook.com/) — Produced by Ideablossoms (https://ideablossoms.com/)
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    1 hr and 3 mins
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