AI has made it easier than ever to produce content at scale, but more content doesn't always mean better results. As marketers rethink their approach to answer engine optimization (AEO), combining AI efficiency with human creativity is becoming essential to driving meaningful engagement and inbound leads.

In this episode of Straight to Voicemail, Adam Sockel hears from Amy Osmond Cook, Co-Founder and Chief Marketing Officer at Fullcast, about how her team's content strategy has changed over the past year. Amy shares how using Copy.ai helped increase AEO performance by 30% in just one month, why content alone wasn't enough to sustain results, and how LinkedIn, Reddit, backlinks, and review platforms like G2 became essential parts of their broader strategy. She also explains why Fullcast shifted away from relying heavily on AI-generated content and started combining AI-powered intelligence with human creativity to produce more engaging campaigns that attract inbound leads.

You’ll learn:

• Why producing more AI-generated content isn't enough to build a successful AEO strategy
• Why human creativity is essential to creating engaging content in the age of AI
• How combining AI intelligence with creative storytelling can help drive inbound leads

Jump into the conversation:

(00:00) Why we wanted to hear from Amy Osmond Cook

(01:42) Increasing AEO performance by 30% with Copy.ai

(02:00) Why content alone isn't enough for AEO

(02:13) Expanding the strategy with LinkedIn, Reddit, backlinks, and G2

(02:37) Why AI-generated content was missing human creativity

(02:52) Combining AI intelligence with human creativity

(03:10) Creating engaging campaigns that drive inbound leads

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who've been there. Each episode centers on one big question answered like a voicemail you'll want to play again.

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