Beyond the X
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Beyond the X
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Anastasia Leng
Beyond the X is for marketers whose careers were defined by excelling at execution, but who are now expected to lead. If you're transitioning from being responsible for the work to being responsible for the people, systems, and outcomes around it, this is for you.
Too much of the advice out there is either overly theoretical or disconnected from what leading actually feels like in practice. Beyond the X offers something more relevant: honest conversations with leaders who have built, transformed, and led at the highest levels, but most importantly, who are self-reflective and candid about where they succeeded, where they failed, and where they’re still struggling.
Hosted by Anastasia Leng, Founder & CEO of CreativeX, former Googler, and a perennial student of that nebulous thing we call leadership, these conversations aim to respect and acknowledge that this "soft stuff" is actually the hard stuff.
So if you’re redefining your impact within a complex organization and figuring out what effective means when you can't possibly control all the work, follow along!