You guys… he DID it. Alfredo Lewis just dropped QOAT, the first-ever professional hair color top coat, and let me just say, she is THAT girl. Think top coat for your nails, but make it hair: she seals, she shines, and she stops your color from fading the second you leave the chair. Five minutes at the back bar and your color actually LASTS, honey.

But this convo? It's so much more than a product. We get into the three-year build, taking our power back as stylists, trust, and why this little bottle is about to change the whole game. You're gonna love this one.

Shop + learn more → https://www.qoathair.com

Follow QOAT on all socials → @qoathair (IG / TikTok / YouTube)

We don't find hair, hair finds us. Subscribe, hit that notification bell, and follow me on all the socials. See you next time!

✨ Alfredo Lewis – Celebrity Hairstylist, Master Colorist, Educator & Founder of QOAT

Based in Los Angeles, CA

IG: @alfredo_lewis

TikTok: @alfredo_lewis

Website: https://linktr.ee/alfredo_lewis

✨ QOAT – The First Professional Hair Color Top Coat

Based in Los Angeles, CA

IG: @qoathair

TikTok: @qoathair

Website: https://www.qoathair.com

🛍️ Shop Virtue Labs through my link:

https://www.virtuelabs.com/en/stylist/Kim-Allison

✅ Subscribe for more conversations with the voices reshaping the beauty industry.

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TIME STAMPS:

0:00 Intro

1:48 The Story Behind the Name QOAT

4:06 Why Now: The Gap That Inspired QOAT

10:21 Risking His Reputation: Testing QOAT

15:19 How QOAT Works

16:48 The Truth About Building a Brand

21:56 Pro vs. Consumer: Taking the Industry Back

28:05 Sponsor: Virtue Lab

29:47 Why Stylists Drive Every Sale

33:00 Do You Trust the Industry?

34:31 Internet Culture, Growth & Manifesting

40:26 Love It or Leave It (Game)

44:14 Wrap-Up & Where to Find Alfredo + QOAT

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