What do you do when a prospect says, “It’s too expensive”? In this episode, I break down why taking that objection personally is one of the biggest mistakes you can make. We explore how to understand what’s really behind the objection and have a more productive conversation.

Key Takeaways

“It’s too expensive” isn’t always about money. It could be uncertainty, lack of perceived value, fear, or something else entirely. Learn why professionals don’t argue with objections, how to depersonalise the conversation, reframe the situation, and uncover what is truly stopping someone from moving forward.

Highlights

I share a practical approach to handling price objections without becoming defensive or sounding pushy. You’ll learn the difference between agreeing with someone’s statement and agreeing with their objection, why context matters, and how asking better questions can help you move past surface-level resistance.

Listen to the full episode. If you need support with your sales journey, email us at success@jessenjames.com.

About the host:

Jessen James

Jessen has spoken to and trained thousands of entrepreneurs all over the world and has been featured on Channel 5's Rich House Poor House.

Having built, bought, and sold multiple businesses himself, Jessen has had some amazing wins and some rather spectacular fails too! He now dedicates his time to serving others to better their lives and businesses by sharing his learnings. Get in touch today.

CONTACT DETAILS

Website: https://www.jessenjames.com/

LinkedIn-https://uk.linkedin.com/in/jessen-james-%F0%9F%91%88%F0%9F%8F%BD-31380968

Twitter: https://twitter.com/jessenjames7

EMAIL: success@jessenjames.com

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