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HBR IdeaCast

By: Harvard Business Review
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  • Summary

  • A weekly podcast featuring the leading thinkers in business and management.
    Copyright 2024 Harvard Business School Publishing Corporation. All rights reserved.
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Episodes
  • Tech at Work: How the End of Cookies Will Transform Digital Marketing

    Tech at Work: How the End of Cookies Will Transform Digital Marketing
    May 16 2024
    Managing technology has never been more challenging. HBR IdeaCast’s new special series, Tech at Work, offers research, stories, and advice to make technology work for you and your team. This week: how digital marketers are preparing for the end of third-party cookies—and what this change means for the open Internet.
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    35 mins
  • The Hidden Burden of Long Covid and What Companies Can Do

    The Hidden Burden of Long Covid and What Companies Can Do
    May 14 2024
    Around 18 million adults in the U.S. alone suffer from long Covid, a chronic illness with a wide range of symptoms and severity. With approved therapies a long way off, workers with long Covid often struggle in silence. And most companies have neither a good understanding of the situation nor effective policies in place, say MIT research scientist Beth Pollack and Vanguard University professor Ludmila Praslova. They share the conditions associated with long Covid, what life is like for those workers, and the accommodations and flexibility they recommend HR leaders and organizations implement. Pollack and Praslova are coauthors with researcher Katie Bach of the HBR Big Idea article “Long Covid at Work: A Manager's Guide.”
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    24 mins
  • Behind the Boom in Celebrity Brands

    Behind the Boom in Celebrity Brands
    May 7 2024
    There was a time when consumer goods companies paid musicians, athletes, and actors for endorsements, or to license their name and likeness. But in recent years, there's been an explosion of celebrities getting into business directly, selling everything from shapewear to tequila. Ayelet Israeli, professor at Harvard Business School, says the growth of social media and online, direct-to-consumer retail accelerated this trend, but notes that not all celebrity brands are a success. She explains what works and doesn't, and outlines lessons for non-famous entrepreneurs and established companies. Israeli is coauthor of the HBR article "What Makes a Successful Celebrity Brand?"
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    27 mins
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Profile Image for David Oyeboade

Insightful

This is such a great episode.I will sure listen to this again and share it with my team.

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