You don't have a marketing system. You have a presence. And Melissa is about to prove it.

This week it's just Melissa in your ears, and she's tackling the thing most photographers were never actually taught: what a marketing system is versus the random pile of tactics we've all been collecting. Post more. Blog consistently. Optimize your bio. Those aren't wrong, they're just ingredients with no recipe. So you end up throwing flour, sugar, and eggs in the bowl at the same time and wondering why the cake won't rise.

Melissa breaks the whole thing down into five parts that build on each other, from the keyword someone types into Google all the way to the email where you finally ask for the booking. By the end, you'll know exactly what order to do things in so a stranger can find you and book a session without you reinventing the wheel every week.

What You'll Learn:

• The difference between a marketing system and a marketing presence (and why the second one keeps you stuck)

• How to research keywords your ideal client is actually typing, including the "zero volume" and AI-search phrases most photographers ignore

• What belongs on a service/landing page so it answers every question before she even asks

• Why your blog is your trust-builder, not a place for session shares

• Where social media, Pinterest, and your Google Business Profile fit (hint: it's part three, not part one)

• How to grow an email list with a freebie instead of a sad "join my list" popup

• The five-word framework: get found, build trust, amplify, stay connected, close the loop

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

We're calling out the sneaky, quiet thoughts that are quietly talking you out of building the business you actually want. In this episode, Alison goes solo to name the limiting beliefs she hears most from photographers (and has had to overcome herself), and gives you a direct, no-fluff reframe for each one.

On this episode:

• Why treating your photography income as "just fun money" is quietly keeping you stuck

• The truth about starting over after a PCS — and what actually comes with you

• Why waiting for word of mouth is not a strategy — and what to do instead

Want blog content that works as hard as you do? Melissa has put together 35 Blog Post Topics to help you create content that actually brings in the right clients.

Ready to get found on Google? The Blog to Book Workshop recording walks you through keyword research, a 12-month blog plan, and local lead magnets in 90 minutes. Grab it here: Blog to Book Workshop.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify

• 5 SEO Mistakes Killing Your Photography Business Webinar

• Download 39 FREE Ways to Get More Clients

• Get Melissa's Free Blog Post Topics

• Find Alison on IG @‌getbookedpodcast

• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Turns out the secret to a fully booked calendar might be hiding inside the app you've been avoiding. We sat down with Facebook ads experts Matt and Heidi of GoBookYourself.club to break down exactly how photographers can use Meta ads to generate consistent inquiries — without needing a huge following, a fancy funnel, or a marketing degree.

On this episode:

• How to structure your first Facebook ad — even if you have zero followers and one portfolio shoot to work with
• The three-tier ad strategy that lets you match your budget and time to the right approach for your business
• Why boosting posts isn't the same as running ads — and what to do instead

Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now

Ready to get your photography business in front of the right people? Melissa has compiled 35 Blog Post Topics to help your website work harder for you between ad campaigns.

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's free 15-minute calls and mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Your homepage has one job: tell people where to go — and right now, a lot of photography websites are dropping the ball. We're walking through exactly what needs to be on your homepage for both Google and your dream client, so you stop losing bookings to a pretty-but-confusing website.

On this episode:

• Why your homepage structure is the backbone of your SEO — and what Google's actually reading
• The homepage sections that build trust, overcome objections, and direct visitors to book
• How to use clear calls to action in every section so no one leaves confused

Download Melissa's Homepage Framework she mentioned in the episode here: https://pictureperfectrankings.myflodesk.com/homepage-framework

Dig deeper into your business so you can book more clients with Alison's workshops. Map Out Your Marketing & Blog to Book are available now

Need to brain dump some business ideas or decisions? Wanna chat it out? Get your name on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Hot take: your CRM should be working harder than you are. If that's not currently the case — hi, welcome, you found the right episode. We're getting into the nitty-gritty of VSCO Workspace with Nicole Hoffman, a photographer-turned-CRM-evangelist who runs her entire business in about an hour a day — and she's here to show you exactly how.

On this episode:

• Why a CRM is non-negotiable for photographers who want to stay in business
• Automations that do the client-communication heavy lifting (so you don't have to)
• How to use VSCO Workspace reports to actually know your numbers

Alison's workshop recordings are up! Dig deeper into your business so you can book more clients. Map Out Your Marketing & Blog to Book are available now

Melissa has also pulled together 35 Blog Post Topics to help you create content that gets your photography business found online.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

We hit 100 episodes of the Get Booked Podcast — and if you want a crash course in photography podcast top episodes worth bingeing, this is the one. We're pulling back the curtain on our five most-downloaded shows of all time, plus the episodes Alison and Melissa each personally think you need in your ears — even if the download numbers didn't reflect it yet.

On this episode:

• The top 5 most downloaded episodes — and why they hit so hard
• Alison and Melissa's personal favorites and the lessons that stuck
• A birthday ask: what you can do in the next 5 minutes to help the show keep growing

Melissa put together 35 Blog Post Topics to help you create content that actually works for your photography business SEO.

Alison's workshop recordings are available! Map Out Your Marketing & Blog to Book are available now

Loving the podcast? Leave a review on Apple Podcasts — it takes 2 minutes and helps more photographers find us.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Need to brain dump with someone about business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!

Your email list has dead weight — and it's costing you more than you think. We're talking about email list cleaning for photographers: what it actually means, why Gmail and Yahoo's new deliverability rules make it non-negotiable, and how a smaller, more engaged list will book you more sessions than a bloated one ever will.

• Why your open rates are the real metric — and what a healthy benchmark actually looks like
• How to find and segment cold subscribers without nuking your whole list
• The breakup email: what it is, why it works, and when to just let people go

Need content to actually fill that email list? Melissa has put together 35 Blog Post Topics to help you create content that works for your photography business SEO.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Get on the waitlist for Alison's Free 15 and Mentoring when it returns in the fall.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings

Used #getbookedpodcast on socials!