A Breakdown of a $114k Sales Month

AnnMarie just had her first $100K sales month, and you asked for the full breakdown.
Here it is: $114K in new sales from an offer suite built for overflow.

The same 30-day window last year? Zero dollars in new sales. So she’s walking through exactly how it went down: 14 sales to 11 different people, every offer she sold and what it cost, and where each individual sale came from. Fair warning, it’s numbers heavy.

She’s also setting the record straight on a few misconceptions that popped up while she shared it in real time on Threads. Like why the “month” ran August 13 to September 12, and why $114K in sales does not mean $114K landed in her bank account.

The short version? None of it happens without an offer suite “built for overflow” and a consistent lead pipeline doing the trust-building in the background.

Dished in this episode:

• The difference between sales and cash, and the one to track if you’re only going to track one
• Why her old model, where all roads led to one mastermind, made a month like this impossible
• The two foundation pieces that made it possible: an offer suite built for overflow and a lead pipeline powered by her private podcast
• Every offer she sold, its price point, and where each of the 14 sales came from
• The very low-lift birthday promotion she ran almost entirely on Instagram stories (her email list never even heard about it)
• Why the flash sale she ran during the same window last year made zero sales

Bottom line: A flash sale is an activation, not a foundation. With an offer suite built for overflow and a consistent lead pipeline already working, a few days of Instagram stories drove a big chunk of a $114K month. Without those pieces in place, the momentary activations just fall flat.

Join the conversation: Which piece do you want AnnMarie to go deeper on? How she runs strategy sessions that convert, how the private podcast works as a lead pipeline, or something else she glossed over? Let her know in the DMs.

Hit subscribe and share this episode with your own Friends With Businesses.

Want a listen to the private podcast that’s been filling AnnMarie’s lead pipeline? The Life-Proof Business Leader audio series is free and four parts here!

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Life-Proof Business Accelerator
• The Advisory
• AnnMarie on Threads

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult

In this episode, AnnMarie sits down with her friend Sarah Weiss (@onbrandbysarah on the internet streets), a content marketing expert who niched the f down this year and watched income increase more than 139% as a result.

They're going deep on doing business as busy moms, unconventional ways to scale without giving up with hands-on work with clients, plus easy content creation tips that make it so much easier to get visible in pockets of time.

Sarah is a chronic illness and chronic-anxiety girlie who navigated a difficult IVF journey all while maintaining her no-bs, no-excuses approach to getting sht done in her business. So they'll dig into the good, the not as good and the duality of all that too.

Dished in this episode:

• How niching down increased Sarah’s July income 139% over last year, and the specific niching moves her clients have made recently
• Why Sarah posts twice a day on TikTok and never misses a day
• The unconventional way Sarah is scaling without reducing client access to her
• Why AnnMarie hasn't niched down to Sarah's specificity standards and why she may never do so in her current business
• How Sarah holds the duality of having a chronic illness, a baby and a wildly busy season in business without using any of it as a reason to pull back
• The one hire Sarah is terrified to make right now, even though she knows she needs to make it

Bottom line: Being the best at what you do doesn't do anyone much good if nobody knows who you are. And getting known doesn't have to be as big of an ordeal as a lot of business owners make it. You just have to take the action.

Join the conversation: What is one thing you could give yourself a touch more grace around, in business or in life? Not an excuse, just a little grace. Let Sarah or AnnMarie know in the DMs.

Hit subscribe and share this episode with your own Friends With Businesses.

Still working out the one thing you want to be known for? AnnMarie’s Life-Proof Business Leader audio series is a good place to start.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• Online Business 'Tok (Sarah's 6-Week Mastermind)
• Sarah's Instagram
• Sarah's TikTok

About Today’s Friend: Sarah Weiss of On Brand by Sarah helps business owners get found, followed and frigging paid using short form video, with TikTok as her sweet spot. She is also a content creator, a former speech therapist, and an IVF mom.

Sarah’s Website

Stay connected:

• AnnMarie’s website
• Instagram
• LinkedIn
• Book a complimentary consult

Three Offers Working Right Now

AnnMarie is stuck in traffic. So obviously, she's pulling back the curtain on the three types of offers the market is responding to right now, and how each one lets you charge well for work that clients actually want to say yes to.

In this episode, she breaks down all three for service-based online business owners who want more leverage and more revenue, with real examples and price points from her own offer suite, as well as her clients' and peers'.

She is keeping a pulse on the market so you don't have to, and so you can make sure what you're offering is set up to sell today.

Dished in this episode:

• How to package a "full solve" style offer for the person who wants it all handled, and why that commands a premium price
• The key to spotting add-ons your clients already want after they've invested with you or other adjacent business owners, and how to price it for a yes
• Why the lowest-priced offer in your offer suite can make you the most lifetime revenue if you position and deliver it right
• The alternative offer type AnnMarie recommended to a current client who was about to launch a traditional group program
• What AnnMarie is personally investing in right now and why

Bottom line: The market shifts and your offer suite evolve over time to align with it. Three offer types are moving really well right now, and it's worth examining your offer suite for opportunities refine for better alignment with what people are buying.

Join the conversation: Which of these do you already have in your offer suite OR which one are you considering weaving in? Let AnnMarie know in the DMs.

Hit subscribe and share this episode with your own Friends With Businesses.

Haven't caught the Life-Proof Business Leader audio series yet? Part 2 goes deep on life-proofing your offer suite, which is exactly where these three fit in.

Resources mentioned:

• Life-Proof Business Leader (Free Audio Series)
• The Advisory
• Aubrianna Kay — Leverage
• Bizz Bitch
• The Fleet by Courtney Traflet
• Cardinal Studio (Podcast Editor)

Stay connected:

• AnnMarie's website
• Instagram
• LinkedIn
• Book a complimentary consult