Kirbe Schnoor grew up in California's Central Valley, where her family raised crops ranging from cotton and corn to almonds, while Kirbe and her sisters built their own Angus cattle herd and traveled the country showing livestock. After studying mass communications and journalism at Fresno State, she headed to Fort Worth, Texas, determined to work for Superior Livestock Auction. She started by answering phones and taking out the trash before eventually hosting Superior Sunrise on RFD-TV. That opportunity launched a broadcasting career that would take her from cattle auctions to producing The American Rancher, helping launch The Cowboy Channel, covering rodeos and interviewing country music stars.

Today, much of Kirbe's time is spent traveling the country filming FarmHER and RanchHER, sharing the stories of women who farm and ranch in every imaginable capacity. She discusses the responsibility that comes with telling these stories, especially when families open their operations, finances and personal struggles to a national audience. From first-generation ranchers taking enormous financial risks to a legally blind rancher who relies on her dog's signals to help navigate the farm, Kirbe shares unforgettable experiences that demonstrate the determination and diversity of people working in agriculture.

The conversation also explores the changing face of agricultural media. Kirbe and the guys discuss how social media and podcasts have made agricultural storytelling more accessible, why authenticity matters more than polished television personalities, and how western fashion has become a major part of rodeo culture. Kirbe even admits to owning approximately 85 pairs of cowboy boots, while the crew debates everything from California almonds and cattle markets to the growing popularity of Fort Worth's Stockyards.

Beyond the laughs, Kirbe reflects on the importance of encouraging young people, especially women, to pursue careers in agriculture and agricultural communications. She talks about her family's farming legacy, the challenges facing first-generation producers, and why sharing authentic stories can inspire the next generation. The episode wraps up with memorable interviews, international travels, college sports, dream guests and a few ideas for future Farm4Profit collaborations.

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Pete Youngblut grew up on a corn and soybean farm near Dysart, Iowa, before studying precision agriculture at Hawkeye Community College and eventually working for Ag Leader. He later returned closer to the family farm and started Youngblut Ag, which has grown into a precision-ag and equipment business serving customers across a large portion of Iowa. Pete explains that his approach isn't simply selling technology—it's understanding a farmer's operation well enough to recommend equipment and technology that actually fit. f4p cart ace done f4p cart ace done

A major focus of the episode is CartACE. Pete shares how his own farm adopted the technology after pairing a Case 7120 combine with a 40-foot MacDon draper and realizing the existing unload auger created a tight operating window. Instead of buying a longer auger, they used CartACE to help guide the grain cart alongside the combine. What initially sounded like a convenience quickly became something operators didn't want to harvest without. f4p cart ace done

The bigger value, Pete argues, comes from connectivity. The grain cart operator can see information such as yield, moisture, maps and combine speed in real time rather than constantly asking the combine operator for updates. The connected system can also provide visibility into where machines are located across the field. Pete shares a real example where seeing the grain cart's vehicle icon on his monitor prevented him from backing the combine into it while working around down corn—a safety benefit he hadn't necessarily considered when originally purchasing the technology. f4p cart ace done f4p cart ace done

The conversation also addresses farmers who assume this technology requires newer equipment. Pete explains that Ag Leader systems can be retrofitted onto much older tractors and combines through solutions such as SteadySteer or hydraulic steering. They also discuss AgFiniti remote support, integrated modems in the InCommand Go displays, DisplayCast and how connectivity can reduce downtime by allowing dealers to diagnose some problems remotely. Looking ahead, Pete expects agriculture to continue moving toward greater automation and eventually autonomy, with AI potentially helping machines make more of the situational decisions farmers currently make themselves. f4p cart ace done

Want Farm4Profit Merch? Custom order your favorite items today!

https://farmfocused.com/farm-4profit/

Don’t forget to like the podcast on all platforms and leave a review where ever you listen!

Website: www.Farm4Profit.com

Shareable episode link: https://intro-to-farm4profit.simplecast.com

Email address: Farm4profitllc@gmail.com

Call/Text: 515.207.9640

Subscribe to YouTube: https://www.youtube.com/channel/UCSR8c1BrCjNDDI_Acku5Xqw

Follow us on TikTok: https://www.tiktok.com/@farm4profitllc

Connect with us on Facebook: https://www.facebook.com/Farm4ProfitLLC/

Farm4Profit Media is not a financial, legal, or tax advisor. Content is provided for informational purposes only, and we serve solely as a platform for third-party opinions. Any actions taken based on this content are at your own risk.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.